SpyFu

SpyFu

SpyFu is a competitive intelligence platform for digital marketers, revealing the PPC and SEO strategies of any competitor. It provides historical data on keywords, ad copy, and rankings, allowing users to reverse-engineer successful campaigns and identify gaps. Key capabilities include deep keyword research, competitor backlink analysis, rank tracking, and an AI integration (SpyFu GPT) that turns search data into actionable marketing recommendations. The tool is built for professionals managing Google Ads and organic search campaigns who need to uncover profitable keywords, monitor competitor ad spend, and prove ROI through daily performance tracking. Its massive database indexes trillions of search results, offering extensive historical and live data to inform strategy.

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Added on
Sep 17, 2026
PPC keyword spy toolSEO competitor researchChatGPT integrationRank trackingAPI accessAd history analysisRivalFlow AI
Product information

Everything worth knowing about SpyFu

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Competitor Keyword & Ad Research
Reveal every keyword a competitor buys on Google Ads and every ad they've tested. See their complete PPC campaign history.
SEO Competitor Analysis
Discover all keywords a competitor ranks for organically, their backlink sources, and their ranking history over time.
AI-Powered ChatGPT Integration
Use SpyFu data directly within ChatGPT to get actionable marketing insights and recommendations.
Ranking & Performance Tracking
Monitor keyword rankings, ad performance, and SEO metrics with daily updates and historical data.
RivalFlow AI Optimization
AI tool that identifies content gaps versus competitors and provides specific page improvement recommendations for better SEO and AI visibility.
Technical capabilities
Massive Data Index
Access to 7.2 trillion search results, 13.1 billion keywords with metrics, and 152 million websites for competitive research.
REST API with Multiple Endpoints
Developers can access domain stats, ad history, PPC/SEO research, competitor data, keyword research, and ranking history via documented API endpoints.
Must watch videos
Get SpyFu Data in ChatGPT
27:32
Tutorial27:32
Get SpyFu Data in ChatGPT
We’ve been waiting to share this with you: SpyFu is now integrated directly into ChatGPT. https://spyfu.me/customgpt That means real keyword data—search volumes, CPCs, competitor rankings - flows right into your chat. No more hallucinated numbers or outdated “truthy” guesses. Just accurate, live data that unlocks smarter SEO and PPC strategies. In this video, SpyFu founder Mike Roberts walks through why ChatGPT alone makes up keyword data, and how connecting the SpyFu API changes everything. He demos side-by-side examples, shows how GPT’s advice gets sharper with real data, and even builds SEO strategies in real time. Right now, it’s 100% free to use. Start experimenting today, and see what happens when real SEO data meets AI. SpyFu + ChatGPT: https://spyfu.me/customgpt Normal SpyFu: https://www.SpyFu.com/ Start optimizing your SEO with AI today: https://www.RivalFlow.com/ Find us on: Facebook: https://www.facebook.com/SpyFu/ Twitter: https://twitter.com/spyfu Chapter Markers: 00:00 - Why this is SpyFu’s most powerful product yet 01:05 - The problem: ChatGPT makes up keyword data 02:10 - What happens when GPT gets real keyword data 03:02 - Example One: GPT with fake vs. real keyword research 05:12 - Where ChatGPT pulls its “made-up” sources 07:09 - Checking fake keyword volumes against SpyFu 08:40 - SpyFu GPT running the same test with live data 10:24 - Why real data compounds into better strategy 11:03 - Example Two: building a site plan for a baseball club 13:39 - Pulling competitor data directly inside ChatGPT 15:23 - Finding content gaps and local SEO wins 16:35 - Example Three: Super Powered for advanced users 16:49 - Applying it to trending sites like AInvest.com 19:04 - Reverse-engineering SEO strategies in seconds 21:01 - Turning insights into a content machine 23:11 - Breaking ideas into technical specs with APIs 25:08 - Why even GPT Pro + Deep Research can’t keep up 26:26 – The kind of thought-leadership SpyFu GPT produces 27:18 – Closing thoughts: giving GPT real data is the game-changer
SpyFu Tutorial for Beginners: Step-By-Step Guide to Using SpyFu
33:58
Tutorial33:58
SpyFu Tutorial for Beginners: Step-By-Step Guide to Using SpyFu
Timestamps: 0:00 - Introduction and Background 0:05 - Who I Am and My Experience with SpyFu 0:17 - Introduction to SpyFu’s Capabilities 0:29 - SpyFu Subscription Plans (Professional vs. Team Plan) 1:05 - Overview of SpyFu’s Tools 1:28 - How to Use SpyFu’s Overview for Auditing 1:53 - Keyword Analysis for a Website 2:35 - Understanding Traffic Trends & Rankings 3:12 - Keyword Gains and Losses Overview 4:02 - Competitor Analysis 4:14 - Understanding Competitor Shared Keywords 4:49 - Identifying Missing Keyword Opportunities 5:00 - Top Keywords Overview 6:02 - Analyzing Top Pages for Traffic 6:35 - Transition to Organic Keywords 6:41 - Keyword Positions and Opportunities 7:24 - Filtering Keywords by Position 7:58 - Importance of the Golden Triangle (Top 3 Positions) 8:52 - Exporting Keyword Data 9:18 - Exporting Data to Google Sheets 10:10 - Highlighting Quick Win Keywords 10:42 - Keyword Fall-Off Analysis 11:26 - Analyzing Keywords on the Brink of First-Page Rankings 12:02 - Backlink Analysis 12:09 - Backlink Categories (Blogs, News, Affiliates) 14:00 - Domain Authority Checking and Analysis 14:46 - Identifying and Auditing Backlinks 15:04 - Types of Backlinks and Importance of Forums 16:30 - Challenges with .gov and .edu Backlinks 17:08 - Backlink Audit Process 17:57 - Example of Competitor Backlink Analysis 18:44 - Competitor Domain Authority Overview 19:06 - Identifying and Cleaning Toxic Backlinks 19:55 - Dangers of Cheap Backlinks 21:06 - Creating a Disavow File 21:54 - Competitor Backlink Strategy 23:03 - Example of Backlink Outreach Strategy 25:04 - Importance of Building Relationships for Natural Backlinks 25:48 - SpyFu Competitor Reports Overview 26:01 - Looking at Competitor SEO Reports 30:05 - Keyword Research Tool Overview 30:33 - Analyzing Keyword Difficulty 31:05 - Identifying Related Keywords and Opportunities 32:12 - Topical Content and Questions 32:35 - Building Out Content for Topical Authority 33:00 - Conclusion and Future Plans 33:29 - Announcement for Future Detailed SpyFu Videos 33:54 - Closing Remarks
Stop Building Campaigns on Hallucinated Data
12:54
Tutorial12:54
Stop Building Campaigns on Hallucinated Data
https://spyfu.me/customgpt I’ve been seeing a lot of people use ChatGPT for keyword research - but here’s the problem: the data it gives you is made up. It looks real, but it’s not. And if you build a campaign on top of hallucinated keyword data, you’re setting yourself up for long-term failure. That’s why we built a direct connection between ChatGPT and SpyFu. Now you can get all the creativity of ChatGPT backed by real keyword data from SpyFu. In this demo, I’ll walk you through exactly how it works, why it matters, and how it changes the way you can build campaigns with confidence. If you’ve ever wondered what happens when AI meets actual SEO intelligence—this is it. SpyFu + ChatGPT: https://spyfu.me/customgpt Normal SpyFu: https://www.SpyFu.com/ Start optimizing your SEO with AI today: https://www.RivalFlow.com/ Find us on: Facebook: https://www.facebook.com/SpyFu/ Twitter: https://twitter.com/spyfu Chapter Markers: 00:00 – Why ChatGPT keyword research is a trap 01:00 – The problem with hallucinated data 02:15 – Why bad data creates long-term campaign issues 03:30 – What SpyFu brings to the table 05:00 – Connecting ChatGPT directly to SpyFu 07:10 – Demo: asking ChatGPT for keyword research (the wrong way) 08:45 – Demo: asking ChatGPT with SpyFu data (the right way) 10:30 – Comparing results: fake vs. real keyword data 11:45 – How to use this integration in your campaigns 12:30 – Wrap-up and next steps

Who uses it

Real use cases, no hype
PPC Competitor Reverse-Engineering
Uncover every keyword, ad copy, and budget shift of any Google Ads competitor to model their wins.
SEO Content Gap Analysis
Identify high-value keywords your competitors rank for that you don't, and prioritize content creation.
New Google Ads Campaign Launch
Leverage historical ad performance data to build a campaign starting with proven, profitable keywords and ad copy.
AI Search Optimization (AIO)
Use RivalFlow to get AI-generated content recommendations to improve page rankings in both traditional and AI search results.
Ad Spend & ROI Forecasting
Model expected costs and click-through rates for keywords using competitor CPC and impression share data.
Competitive Sales Intelligence
Export lists of domains spending heavily on keywords in your industry to fuel B2B sales outreach.
What's great
  • Unlimited keyword & domain data exports on higher-tier plans.
  • Direct ChatGPT integration to action research within LLM.
  • RivalFlow AI identifies and fills content gaps vs. competitors.
  • Simple, aggressive pricing starting at $29/month.
Technical strengths
  • Massive historical data depth (18+ years) on competitor PPC and SEO.
  • Live SERP tracking updated every 15 seconds across 38 countries.
  • Full API access for bulk data ingestion and custom workflows.
Where it falls short
  • Basic plan has 10k row search/export limits; no historical data.
  • UI can feel dense; steep learning curve for full feature discovery.
  • AI tools (RivalFlow, ChatGPT) are paywalled to Pro+ plans.
  • Keyword difficulty scoring can lag behind competitors' metrics.
Technical limitations
  • No native integration with GA4; requires manual data cross-reference.
  • SEO backlink data is less granular than dedicated backlink tools.
  • API credits are limited per plan; overages incur extra cost.
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
Basic has 10k row search/export limits and no historical data. Pro+ includes unlimited data, full historical access (10+ years), API access, and AI tools like RivalFlow and ChatGPT integration.

Traffic Insights

Monthly Visits

—

October 2026

Growth Rate

0%

vs last month

Dominance

0%

in Analytics

Top Country

—

Top Countries Breakdown

—

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Basic
$39/mo

Individuals

  • 10k row search results
  • 10k row data exports
  • 1 Live Site tracking project
  • 5k Weekly tracked keyword rankings
  • 10 automated reports
  • 1 user
Pro + AI
Most picked
$119/mo

Individuals

  • Unlimited search results
  • Unlimited data exports
  • 10 Live Site tracking projects
  • 10+ years historical data
  • RivalFlow AI (1 site)
  • ChatGPT Integration (Unlimited)
  • 15k Weekly tracked keyword rankings
Team / Agency
$249/mo

Teams

  • Unlimited search results
  • Unlimited data exports
  • Unlimited Live Site tracking projects
  • 10+ years historical data
  • RivalFlow AI (5 sites)
  • ChatGPT Integration (Unlimited)
  • 50k Weekly tracked keyword rankings
View Full Plans & Pricing on SpyFu

Official pricing, checkout, and plan upgrades are handled directly on spyfu.com.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
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Capterra
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Product Hunt
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