Does Clarity slow down my website?

No. The tracking script loads asynchronously and is specifically designed to have a negligible impact on page load performance.

How does Clarity handle GDPR and user consent?

Clarity provides tools for consent management and cookie consent. In the EEA/UK/Switzerland, you must use the Consent API to signal user consent status before recording.

What data does Clarity collect?

It captures user interactions like mouse movements, clicks, scrolls, and page rendering. It does not collect personally identifiable information by default.

Can I track multiple domains or websites?

Yes. You can add and manage an unlimited number of websites or domains under a single Clarity account.

How long is session recording data stored?

Session recording data is retained for 30 days from the time of recording.

Can I delete data for a specific user?

No, you cannot delete data for a single user. To remove a user's data, you must delete the entire Clarity project.

Directory/Analytics/Behavioral Analytics/Microsoft Clarity

Microsoft Clarity

Microsoft Clarity is a free, forever behavioral analytics tool that helps you understand how users interact with your website or app. It provides session recordings to watch real user journeys, heatmaps to visualize clicks and scrolls, and AI-powered summaries and chat for instant insights. It's designed for developers, marketers, and product teams to identify UX friction points and improve conversion without performance impact. Key capabilities include always-on session recordings, click/scroll/area heatmaps, rage click and dead click detection, rich filtering, and integration with Google Analytics. It offers a Copilot for AI-driven session and heatmap insights, plus new Brand Agents for AI-assisted e-commerce. The tool is GDPR and CCPA compliant, processes over 1 petabyte of data monthly, and has no traffic or site limits.

Analytics

Visit website

Added on

Sep 22, 2026

Session recordingsHeatmapsAI summariesAI chatAI visibilityBrand agentsGDPR & CCPA readyFree foreverMobile SDK

Product information

Everything worth knowing about Microsoft Clarity

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Session Recordings

Watch real user sessions to uncover where people get stuck and why, with AI-powered highlights and insights.

Heatmaps

Visualize where users click, scroll, and drop off on your pages with instantaneous click, scroll, and area heatmaps.

AI Summaries & Chat

Get clear, actionable takeaways from user data with AI summaries or chat directly with your data for instant answers.

Brand Agents

Guide shoppers on your site with an AI assistant that represents your brand, using real-time behavioral signals.

AI Visibility

Track how AI experiences (like chatbots and search) surface your brand, including citations and bot activity.

Technical capabilities

Machine Learning Insights

Provides rage click detection, dead click identification, and other ML-powered behavior analysis without manual review.

GDPR & CCPA Compliance

Built-in compliance with data protection regulations, including consent management, data masking, and EU data residency.

Must watch videos

Overview of Microsoft Clarity's AI Bot Activity Dashboard

3:05

Tutorial3:05

Overview of Microsoft Clarity's AI Bot Activity Dashboard

As more people get answers directly from AI tools like Copilot and ChatGPT, the way content is discovered is changing fast. And for brands and publishers, that often means less visibility into how their content is being used. That’s why we’re introducing AI Visibility in Clarity, starting with our new AI Bot Activity Dashboard. It helps teams see how AI systems access their sites, what content they care about, and how AI traffic compares to human traffic. Documentation: https://aka.ms/AiBotActivityDocumentation Learn More: clarity.microsoft.com/blog/ai-bot-activity-in-clarity/

3:07

Tutorial3:07

Microsoft Clarity Turns 5

Celebrate five years of Microsoft Clarity with us! Follow along as the Clarity team reflects on how Clarity evolved from a simple visual analytics tool into an AI-powered behavioral analytics platform used by millions of websites and apps worldwide. From session recordings and heatmaps to Copilot insights, mobile analytics, and deeper integrations, we share the moments, ideas, and people that shaped Clarity over the past five years and where we are headed next as the web becomes more AI-driven and agentic. Read the full anniversary blog and explore five features that defined Clarity’s evolution: https://aka.ms/ClarityTurnsFiveBlogYT #MicrosoftClarity #UserInsights #ClarityTurns5 #userbehavior #analytics

Automate Your Microsoft Clarity Reports with MCP & Cursor (Step-by-Step Walkthrough)

17:00

Tutorial17:00

Automate Your Microsoft Clarity Reports with MCP & Cursor (Step-by-Step Walkthrough)

Unlock the power of Microsoft Clarity like never before! In this step-by-step walkthrough, we’ll show you how to connect Clarity to an MCP (Model Context Protocol) server via Cursor, automate your monthly reports, visualize key metrics with charts, and generate professional-quality PDFs — all without heavy coding. What you’ll learn in this video: 👉How to create your Clarity API token and connect it securely 👉How to set up your MCP server in Cursor and link it to Clarity 👉How to build a prompt that generates insightful visual dashboards (scroll depth, dead clicks, quick backs, rage clicks) 👉How to automate monthly reports that summarize user behavior, highlight friction points, and empower data-driven decision making 👉Best practices to keep everything secure and scalable Whether you’re a marketer, analyst, or CRO specialist, this walkthrough will help you turn Clarity data into actionable insights and save hours each month. 🔍 Ready to be more efficient and impactful? Log into Clarity, follow along with the video, and start automating your reporting workflow today. #MicrosoftClarity #UserBehavior #CRO #AnalyticsAutomation #MCP

Who uses it

Real use cases, no hype

UX Problem Spotting

Identify exactly where users rage-click, get stuck, or drop off in conversion funnels.

Conversion Optimization

Use session recordings to find and eliminate friction points in checkout or sign-up flows.

Content Strategy

Analyze scroll maps and click maps to determine what content engages users and where to place key elements.

A/B Test Validation

Go beyond metrics to watch real user behavior on variant pages to understand *why* one version won.

Mobile App Insights

Deploy the lightweight SDK to analyze user behavior in native Android, iOS, and cross-platform apps.

AI Visibility Tracking

Monitor how AI crawlers (like Bing Chat) access and cite your content from search and AI interfaces.

What's great

Completely free forever with no traffic limits.
Extremely easy to set up and use.
AI-powered insights and summaries are powerful.
Excellent GDPR & CCPA compliance tools built-in.
Seamless integration with Google Analytics.

Technical strengths

Asynchronous JS loader has zero impact on page load performance.
Open-source data capture code allows for custom auditing.

Where it falls short

Session recordings can be resource-intensive to review at scale.
Advanced filtering has a learning curve.
Data retention is limited to 30 days.

Technical limitations

Requires explicit cookie consent in EEA/UK/Switzerland.
Does not respond to browser Do-Not-Track signals.

For technical folks

The deep-dive specs

FAQ

Includes technical Q&A

Yes. There are no traffic limits, no hidden costs, and no premium tier. All features are available at no cost.

Traffic Insights

Monthly Visits

—

October 2026

Growth Rate

vs last month

Dominance

in Analytics

Top Country

—

Top Countries Breakdown

—

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Free

Most picked

Free

All Users

Unlimited heatmaps
websites
and team members

View Full Plans & Pricing on Microsoft Clarity

Official pricing, checkout, and plan upgrades are handled directly on clarity.microsoft.com.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot

Not reviewed yet

Capterra

Not reviewed yet

Product Hunt

Not reviewed yet

COMMUNITY COMMENTS

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Microsoft Clarity

Everything worth knowing about Microsoft Clarity

What it actually does

Who uses it

The deep-dive specs

FAQ

Traffic Insights

No sneaky tiers, no “contact sales”

What the internet actually thinks

Leave a Comment

Tips for commenting

Not quite the right fit?

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Jupiter Intelligence

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