Instantly

Instantly

Instantly is a sales automation platform focused on B2B cold email outreach at scale. It provides AI agents for lead generation (Lead Finder), automated email sending and warm-up (Outreach), and AI-powered reply management (AI Reply Agent). The platform is designed for sales teams, agencies, and founders to automate prospecting and outreach while maintaining high inbox deliverability. Core capabilities include a massive B2B lead database of over 450 million contacts, unlimited email account connections and warm-up, advanced campaign automation, and integrated CRM features. It offers specialized tools like the AI Sales Agent, AI BDR, and AI SDR for fully autonomous outbound processes. The system is built for high-volume sending with features like SISR (Server & IP Sharding and Rotation) to protect domain reputation.

Marketing
Visit website
Added on
Sep 21, 2026
Monthly Visits
4M
Cold Email OutreachAI Sales AgentEmail WarmupLead DatabaseDeliverability ToolsCRM IntegrationWebhook EventsAPI Access
Product information

Everything worth knowing about Instantly

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

AI Sales Agent
AI-powered agent to automate sales outreach and prospect engagement.
Lead Database (450M+ B2B Leads)
Access to a massive database of B2B leads with 13+ filters including keywords and lookalikes.
Unlimited Email Accounts & Warmup
Connect and warm up an unlimited number of email accounts from any provider.
Automated Campaign Workflows
Set up automated outreach campaigns that run on autopilot, including AI-crafted personalization at scale.
Technical capabilities
Advanced Deliverability Features
Includes SISR (Server & IP Sharding and Rotation) for dedicated IP pools, reputation protection, and bounce detection.
API & Webhook Integrations
Full API v2 access for managing accounts, campaigns, leads, and real-time webhook events.
Must watch videos
Claude + Karpathy Just Changed Cold Email Forever! (Tutorial)
16:49
Tutorial16:49
Claude + Karpathy Just Changed Cold Email Forever! (Tutorial)
Find, Contact & Close Your Ideal Clients with Instantly: https://app.instantly.ai/auth/signup?utm_source=youtube&utm_medium=video&utm_campaign=longform Andrej Karpathy just changed cold email. Use his AutoResearch framework to build an automated discovery loop. This tutorial covers the AutoGTM implementation, showing how to deploy AI agents to run experiments and find high-intent leads while you sleep. We move past basic templates to build a continuous search loop for your outbound GTM. You will see how to create a scoring rubric based on weighted engagement levels and connect your email activity to sign-ups. This is how you assess campaign effectiveness without the manual headache. Instantly.ai is the leading software in the cold email space that helps you Infinitely scale your outreach campaigns with unlimited email accounts. Come send with us and join the fastest-growing cold outreach community: https://www.facebook.com/groups/coldemailmasterclass Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions. The examples included represent atypical outcomes. Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions. 0:00 The Evolution of AI-Driven Research 2:16 Defining the AutoGTM Thesis 6:40 Understanding the Gear Flywheel 8:35 Implementing AutoGTM with AI Agents 12:58 Installing Across Different Local Harnesses
Getting Clients In 2026 Is Simple, Actually (FREE COURSE)
31:02
Tutorial31:02
Getting Clients In 2026 Is Simple, Actually (FREE COURSE)
Find, Contact & Close Your Ideal Clients with Instantly: https://app.instantly.ai/auth/signup?utm_source=youtube&utm_medium=video&utm_campaign=longform In this free course, we take one real B2B service offer from a blank page to a live outbound campaign. We cover how to: - Define an offer people actually want - Choose the right market and buyer - Work backward from a revenue target - Build and verify a qualified lead list - Set up your sending system properly - Write cold emails and follow-ups - Launch without damaging deliverability - Handle replies while intent is fresh - Diagnose the numbers in the right order - Build a weekly operating loop that improves over time The goal is not to send more emails for the sake of it. The goal is to build a repeatable acquisition system based on a clear offer, the right buyers, real evidence, and continuous improvement. Instantly.ai is the leading software in the cold email space that helps you Infinitely scale your outreach campaigns with unlimited email accounts. Come send with us and join the fastest-growing cold outreach community: https://www.facebook.com/groups/coldemailmasterclass Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions. The examples included represent atypical outcomes. Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions.
How to Start a 1-Person Business with Grok Bot: Ultimate Beginner's Guide
28:39
Tutorial28:39
How to Start a 1-Person Business with Grok Bot: Ultimate Beginner's Guide
Find, Contact & Close Your Ideal Clients with Instantly: https://app.instantly.ai/auth/signup?utm_source=youtube&utm_medium=video&utm_campaign=longform Instantly.ai is the leading software in the cold email space that helps you Infinitely scale your outreach campaigns with unlimited email accounts. Come send with us and join the fastest-growing cold outreach community: https://www.facebook.com/groups/coldemailmasterclass Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions. The examples included represent atypical outcomes. Your results may vary based on numerous factors, including but not limited to your individual circumstances, the specific nature of your business, and market conditions. Start your 1-person business with Grokbot by following this guide. See how to leverage new AI agents for your workflow today. The AI landscape is shifting rapidly in 2026, making it easier than ever to manage complex operations solo. This video breaks down the specific capabilities of SpaceXAI's latest tool and how it fits into your existing tech stack. We cover the integration process between Grokbot, Cursor, and SuperGrok to maximize your efficiency. If you are looking to scale your operations using the latest AI tools, this walkthrough provides the foundational steps to get started immediately. Timestamps: 0:00 The New Era of Agent-Driven Business 1:26 Building Your First AI Chief of Staff 2:09 Unlocking Advanced Agent Capabilities 4:27 Pro Tips for Secure Agent Operations 7:08 Expanding Functionality with CLI Tools 25:41 Orchestrating a True One-Person Band

Who uses it

Real use cases, no hype
B2B Cold Outreach
Launch and automate high-volume, personalized email campaigns to find and convert new clients.
Sales Development
Empower SDRs with AI agents and automation to handle prospecting, follow-ups, and meeting booking.
Agency Client Management
Run multiple client campaigns from one platform with dedicated infrastructure and deliverability controls.
Lead Generation & Enrichment
Find ideal prospects from a massive database and automatically enrich profiles with work emails and company data.
Deliverability Management
Warm up unlimited email accounts and monitor inbox placement to protect sender reputation at scale.
AI-Powered Sales Automation
Deploy autonomous AI agents to handle outbound tasks, reply to prospects, and manage sales workflows.
What's great
  • Unlimited email accounts & warmup on all plans
  • Massive lead database with 450M+ B2B contacts
  • Intuitive UI and fast campaign setup
  • Advanced deliverability features (SISR, inbox placement)
  • Powerful AI agents for sales, replies, and lead gen
Technical strengths
  • Full API, webhooks, and SDK for deep integrations
  • SISR system for automated IP rotation & sharding
Where it falls short
  • Pricing can scale up quickly with volume
  • Steep learning curve for advanced automation
  • Overwhelming number of features for simple use cases
  • Lead database accuracy can be inconsistent
  • Credits system adds complexity to cost management
Technical limitations
  • API v2 requires strict scope-based key management
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
Yes. The platform is built for scale, allowing unlimited email accounts and automated warmup across all plan tiers.

Traffic Insights

Monthly Visits

4M

November 2026

Growth Rate

0%

vs last month

Dominance

0%

in Marketing

Top Country

Bangladesh

42% of traffic

Top Countries Breakdown

Bangladesh
42%
United States
14%
United Kingdom
4%
India
4%
Philippines
4%

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Starter
$94/mo

Individuals & Small Teams

  • 5000 emails monthly
  • 1000 uploaded contacts
  • 1500 Instantly credits monthly
  • Database of 450M+ B2B Leads
  • AI Sales Agent
Scale
Most picked
$194/mo

Growing Teams

  • Everything in Starter +
  • 100000 emails monthly
  • 25000 uploaded contacts
  • 5000 Instantly credits monthly
  • AI Reply Agent
Agency
$555/mo

Agencies

  • Everything in Scale +
  • 500000 emails monthly
  • 100000 uploaded contacts
  • 10000 Instantly credits monthly
Growth (Outreach)
$47/mo

Individuals

  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 1000 Uploaded Contacts
  • 5000 Emails Monthly
  • Chat Support
Hypergrowth (Outreach)
$358/mo

High-Volume Users

  • 5000 Instantly Credits Monthly
  • Everything in Growth
View Full Plans & Pricing on Instantly

Official pricing, checkout, and plan upgrades are handled directly on instantly.ai.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

Leave a Comment

Help others make informed decisions. Your honest feedback shapes the community's understanding of this tool.

Tips for commenting

  • •Be specific about features you used
  • •Share real use cases and results
  • •Mention both pros and cons
  • •Keep it honest and constructive
to leave a comment

Your comment is published immediately.

Filter:
Sort:

No comments yet

Be the first to share your experience with this tool.

Alternatives

Not quite the right fit?

Here's what else is out there.