Waalaxy

200,000+ founders, sales reps and recruiters use Waalaxy every day to reach 800+ prospects per month on LinkedIn. No complex setup, no external database, no hours spent on the tool. Most of them had the same questions you have today. That's why Mike (COO) and Heloïse (Customer Success) run this webinar every week. In 1 hour, they'll show you: → How to launch (and optimize) your automated outreach campaigns. → The tricks to write campaigns that outperform your competitors'. → The team's secrets to nail targeting on your future clients. So whether you've got 5 campaigns running or you haven't imported your first prospects yet, this is where you need to be. A hands-on demo, no fluff, to help you get started faster.

Today, if you want your brand to exist, you have to capture attention, create value, and above all, be authentic. In this video, we break down the three concepts of modern marketing that all brands use (and that you can apply right now). Because after all, modern marketing is much more than just advertising. We're talking about the attention economy, value marketing, authenticity... in short, everything that makes a brand memorable in 2026. Now it's your turn! 👽 00:00 Introduction 00:31 Concept 1: The attention economy 01:25 Create a powerful hook 01:47 Optimize your editing to hold attention 02:03 Concept 2: Value marketing 02:45 Examples of added value 03:07 How to create useful & reusable content 03:33 What others are doing 03:55 Concept 3: Authenticity and transparency 04:27 Why human brands are winning today 04:45 Storytelling, behind the scenes, and error management 05:09 Managing negative feedback 05:35 Conclusion: The 3 pillars of modern marketing