Is Contentsquare really free?

Yes. The Free plan includes 200k sessions/month, heatmaps, session replay, surveys, error monitoring, funnels, and 10+ integrations. No credit card needed.

How does it compare to Hotjar Free?

It's a major upgrade. Contentsquare Free offers 200k sessions/month vs. Hotjar's 35/day, plus attention maps, error monitoring, performance monitoring, and AI features not available on Hotjar.

What is 'Experience Analytics' vs. 'Product Analytics'?

Experience Analytics (formerly Contentsquare) focuses on visual behavior (replays, heatmaps). Product Analytics (formerly Heap) focuses on quantitative, event-based tracking. You choose one for each project.

Can I connect my own AI tools?

Yes. The MCP (Model Context Protocol) server lets you query Contentsquare data directly from external LLMs like ChatGPT, Claude, or custom agents.

How is session data priced?

Pricing is based on monthly captured sessions. The Free plan caps at 200k. Paid plans (Growth, Enterprise) have higher limits and advanced features.

Directory/Analytics/Behavior Analytics/Contentsquare

Contentsquare

Contentsquare is a digital experience analytics platform that combines behavior and feedback data to reveal why users struggle, convert, or leave. It provides session replay, heatmaps, attention maps, funnel analysis, error and performance monitoring, and voice-of-customer surveys. The platform is augmented by Sense AI, which generates summaries and answers natural language queries about your data. Targeted at product, marketing, design, and analytics teams, it helps prioritize fixes that impact revenue and customer satisfaction. It offers a free plan with generous limits (200k sessions/month) and paid tiers for more advanced capabilities and scale.

Analytics

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Added on

Sep 22, 2026

Monthly Visits

749.8K

Session ReplayHeatmapsAI SummariesError MonitoringFunnelsMCP IntegrationMobile SDKs

Product information

Everything worth knowing about Contentsquare

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Session Replay

Replay real user sessions to spot struggles, errors, and moments of delight.

Heatmaps & Attention Maps

See where users click, hover, and scroll. Attention Maps reveal true engagement, not just clicks.

Funnels & Journeys

Visualize drop-off at every step of key user flows and optimize journeys.

Surveys & Feedback

Collect user feedback via surveys and feedback widgets. Includes 5 user interviews and 100 survey responses per month on the free plan.

Error & Performance Monitoring

Catch JavaScript errors and understand how slow load times affect behavior and revenue.

AI-Powered Insights (Sense AI)

AI summaries of heatmaps and recordings. Ask questions about your data in plain language and get recommended next steps.

Technical capabilities

MCP Integration

Query Contentsquare data in natural language directly from ChatGPT, Claude, Copilot, and other AI tools.

Must watch videos

What is digital experience analytics and why does it matter?

2:59

Tutorial2:59

What is digital experience analytics and why does it matter?

Digital experience analytics (DXA) is the practice of capturing and analyzing how users truly interact with your digital properties, far beyond clicks and pageviews. In this video, we break down the tools, the data, and the real impact DXA can have on your engagement and conversions. Chapters: 00:00 Intro 00:27 What is digital experience analytics? 00:53 Why traditional analytics tools aren't enough 01:04 Benefit 1: increase conversion rates 01:25 Benefit 2: improve user engagement 01:41 Benefit 3: optimize the user experience 02:00 Benefit 4: boost revenue 02:15 Olaplex improve 31% in conversion rate with Contentsquare Start for free here 👉https://contentsquare.com/?utm_source=youtube&utm_content=organic 👤 Whether you're a marketer, digital analyst, or product manager, learn how to go beyond pageviews and understand what your users are actually doing, and feeling, on your site. 🔔 If you find this video helpful, give it a thumbs up, subscribe for more digital experience tips, and hit the bell so you never miss an update! #digitalexperiences #digital #dxa #intelligentagents #agent #ai

What are data silos? And how to eliminate them for good

3:28

Tutorial3:28

What are data silos? And how to eliminate them for good

Data silos are one of the most costly, and most common, problems in modern businesses. In this video, we explain what they are, why they keep forming, and how to eliminate them to build a unified, actionable view of your customer data. Chapters: 00:00 What are data silos? 00:45 Every decision becomes a negociation 01:25 The real cost of siloed data for your business 01:38 Your customers feel it 02:07 How to break down data silos 02:45 How Contentsquare helps unify your data Give it a try here 👉 https://contentsquare.com/platform/capabilities/data-connect/?utm_source=youtube&utm_content=organic 👤 Whether you're a data analyst, marketing leader, or product manager, learn how to stop data silos from slowing down your decisions and hurting your customer experience. 🔔 If you find this video helpful, give it a thumbs up, subscribe for more data and analytics tips, and hit the bell so you never miss an update!

What is MCP? Model Context Protocol explained in plain English

2:35

Tutorial2:35

What is MCP? Model Context Protocol explained in plain English

Everyone's talking about MCP, but what does it actually mean? In this video, we cut through the jargon and explain what the Model Context Protocol is, how it works, and why it's becoming a key building block for AI-powered analytics platforms. Chapters: 00:00 What is MCP (Model Context Protocol)? 00:45 The problem MCP was built to solve 00:59 How MCP works: moves faster 01:22 How MCP works: full picture 02:05 MCP and AI-powered analytics 📚 Check the guide here: https://contentsquare.com/guides/model-context-protocol-mcp/?utm_source=youtube&utm_content=organic Give it a try here 👉 https://contentsquare.com/platform/capabilities/mcp-server/?utm_source=youtube&utm_content=organic 👤 Whether you're a technical marketer, product manager, or data enthusiast, this video will help you understand one of the most talked-about concepts in AI right now. 🔔 If you find this video helpful, give it a thumbs up, subscribe for more AI and analytics explainers, and hit the bell so you never miss an update!

Who uses it

Real use cases, no hype

UX Friction Spotting

Use heatmaps, attention maps, and session replay to pinpoint where users struggle or drop off.

Conversion Funnel Optimization

Analyze multi-step funnels to identify exact drop-off points and test fixes.

Website Error Diagnostics

Monitor JavaScript errors and performance issues to fix bugs that kill conversions.

AI-Powered Insight Mining

Get automated summaries and ask natural language questions about user behavior via Sense AI.

Customer Feedback at Scale

Deploy surveys and feedback widgets to gather voice-of-customer data directly from sessions.

Cross-Platform Analytics

Track user journeys seamlessly across web and native mobile apps with dedicated SDKs.

What's great

Massive free tier: 200k monthly sessions, 100 surveys, 10+ integrations.
All-in-one platform replaces Hotjar, adding error monitoring, funnels, and attention maps.
Built-in AI (Sense AI) for instant summaries and natural language data queries.

Technical strengths

Comprehensive web and mobile SDK support (React Native, Flutter, etc.).
MCP server for direct LLM integration (ChatGPT, Claude, Copilot).
Advanced session replay with performance and error correlation.

Where it falls short

Growth plan starts at €39/mo, but 'most popular' tier could be expensive for very small teams.
Steep learning curve due to sheer number of features beyond basic heatmaps.
Survey responses capped at 100/mo on free plan; might need paid tier for heavy feedback.
Session-based pricing model may be challenging to predict for high-traffic sites.

Technical limitations

Mobile SDK requires separate product selection (Product vs Experience Analytics).
Advanced data exports and enrichment require separate API calls, not always in UI.

For technical folks

The deep-dive specs

FAQ

Includes technical Q&A

Hotjar has been fully merged into Contentsquare. It's now a single, more powerful platform. You can't create new Hotjar accounts; sign up for Contentsquare instead.