Question 1

What exactly is Waldo? How do I explain it to my team?

Accepted Answer

Waldo is the only agentic brand intelligence platform purpose-built for marketing. Our data across (all) live social, audience, trends, paid ads, and more powers our infrastructure of AI agents that turn raw data into strategic output. Our product suite serves every use case: Pitch helps new business teams win (more!) work faster, Monitor gives strategy and account teams always-on intelligence to retain and grow clients, Strategize gives strategists on-demand research and workflows, and Build lets leadership create proprietary capabilities that differentiate their company.

Question 2

Is Waldo for agencies our size?

Accepted Answer

Yes! We work with companies of all sizes — from six-person shops to global holding company networks. Small teams use Waldo to multiply overstretched teams, mid-size agencies outpunch their weight class with sharper/faster work, and major holding companies lean on us for large-scale data and infrastructure.

Question 3

We already have ChatGPT/Claude — how is Waldo different?

Accepted Answer

Waldo gives Claude and ChatGPT superpowers: access to real time social data, live ads, audience data, trends, and more. You can use Waldo on our site, or directly in your favorite chat, and instantly level up your team beyond the basic web search capabilities they have access to by default. But Waldo doesn't just live in chat: with Monitor, our AI agents can work while you sleep, harnessing the best marketing data to proactively push you signals, insights, and actionable ideas. You can also use Waldo's API to build your own agents and automations, all on our proprietary data.

Question 4

What data does Waldo use? How is it better than what we have?

Accepted Answer

Our data includes live social (Instagram, TikTok, Reddit, X, YouTube, Meta, LinkedIn), GWI audience panels, paid ads, events, a proprietary trends database, and more. While point solutions are designed to specialize in one slice, Waldo consolidates (and normalizes) everything into a single layer. Everything we capture is stored permanently (text, images, video, metrics) — even if the original post or link is deleted — and we can even plug into any other data sources you're already using.

Question 5

How do we know Waldo isn't just making things up?

Accepted Answer

Every Waldo output links directly to its source — the specific post, article, video, or data point it came from — so you can verify anything before it goes in front of a client. Our agents don't freeform generate; they run structured analyses designed by senior agency strategists, so outputs follow the same rigor every time. And if you want to pressure-test a finding or dig deeper, Strategy Agent lets you interrogate the data live with full access to Waldo's sources.

Question 6

We're doing confidential work — how do we know Waldo is safe?

Accepted Answer

We're SOC 2 compliant, fully firewalled, and nothing you upload is ever used for model training. Each workspace is isolated — teams only see their own brands and work, even within the same organization. We also support custom contract terms for enterprise procurement teams that need additional assurances.

Question 7

Can we build our own stuff too? Or only use what you give us?

Accepted Answer

Both. Strategize has 100+ ready workflows (plus you can build your own), Pitch delivers custom RFP win strategies (then lets you pressure-test with Strategy Agent), and Monitor runs continuous brand/competitor/culture tracking with configurable alerts and reports. If you want total customization, Build opens 200+ endpoints and our full data so you can create just about anything. Some of our most advanced clients are turning Waldo into proprietary capabilities that become their competitive edge.

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