Sprout Social
Sprout Social is an AI-powered social media management and intelligence platform that converts real-time social signals into clear, actionable insights. It provides an integrated suite for engagement, publishing, analytics, listening, influencer marketing, and employee advocacy, allowing teams to manage multiple social profiles from a single dashboard. Targeted at brands, agencies, and businesses of all sizes, it supports cross-functional workflows and integrates with major social networks and business apps. The platform uses AI to automate tasks, enhance content, and drive measurable business impact through data-driven decisions.
Marketing
Added on
Sep 17, 2026
AI-poweredSocial managementReal-time monitoringTeam collaborationContent schedulingAnalyticsIntegrationsMobile app
Product information
Everything worth knowing about Sprout Social
The complete picture — from everyday features to the technical detail builders and IT folks dig for.
Core features
What it actually does
Consolidated Inbox
Unify social messages and collaborate with teams in one place.
Keyword Monitoring
Track mentions and relevant conversations across social networks.
Trellis AI Agent
AI-powered tool that turns conversations into actionable insights.
Review Management
Manage and respond to reviews from multiple platforms.
Unlimited Social Profiles
Connect and manage an unlimited number of social accounts.
Message Spike Alerts
Get notified of sudden increases in conversation volume.
Technical capabilities
Sprout API
Programmatic access to platform data and functionality.
Must watch videos
3:17
Tutorial3:17
How to Use Trellis Studio: Operationalize Social Intelligence | Sprout Social
Want to improve your team’s productivity? You’re in the right place. In this Sprout Bites video, you’ll explore Trellis Studio and learn how to operationalize social intelligence at scale by automating recurring performance analyses and tracking data patterns easily.
Stop spending hours manually pulling data from multiple social dashboards. Use templates to quickly uncover critical post performance metrics, identify trend drivers and build high-impact social media content that fuels your business growth.
Learn more about Trellis Studio and reporting in the Sprout Social Academy: https://bit.ly/3UfZanq
👋Follow us on social:
Instagram: https://instagram.com/SproutSocial
Twitter: https://twitter.com/SproutSocial
TikTok: https://www.tiktok.com/@sproutsocial
Facebook: https://www.facebook.com/SproutSocialInc/
LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/
Pinterest: https://www.pinterest.com/sproutsocial/
_______________________________________________________________
About Sprout: Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
#AIInMarketing #SocialListening #SocialIntelligence #AudienceInsights #DataStorytelling #DataInsights
3:16
Tutorial3:16
How to Use Trellis for Performance Reporting and Publishing | Sprout Bites
Want to analyze your top social posts within seconds so you can optimize your social media strategy? You can use Trellis to assist with performance reporting and improve your publishing.
Stop guessing and turn data insights into actionable content planning. Learn why posts succeed, replicate high-performing formats and elevate your brand's impact.
Learn more about using Trellis, the Smart Inbox and more in the Sprout Social Academy: https://bit.ly/4wNs5xU
👋Follow us on social:
Instagram: https://instagram.com/SproutSocial
Twitter: https://twitter.com/SproutSocial
TikTok: https://www.tiktok.com/@sproutsocial
Facebook: https://www.facebook.com/SproutSocialInc/
LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/
Pinterest: https://www.pinterest.com/sproutsocial/
_______________________________________________________________
About Sprout: Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
#AIInMarketing #SocialListening #AudienceInsights #DataStorytelling #DataInsights
3:01
Tutorial3:01
Using Trellis to Connect Inbox Trends and Listening Data | Sprout Bites
Discover how to connect inbox trends and listening data with Trellis, Sprout’s agentic AI to uncover major insights for your business. This AI agent simplifies tracking and identifies emerging themes across your accounts.
Stay ahead of critical issues and mitigate crises with automated inbox briefings. You can use Sprout Social to bridge the gap between daily customer conversations and large-scale social listening data, empowering your team with audience insights in just a few clicks!
Learn more about using Trellis, the Smart Inbox and more in the Sprout Academy: https://bit.ly/3TGRoD1
👋Follow us on social:
Instagram: https://instagram.com/SproutSocial
Twitter: https://twitter.com/SproutSocial
TikTok: https://www.tiktok.com/@sproutsocial
Facebook: https://www.facebook.com/SproutSocialInc/
LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/
Pinterest: https://www.pinterest.com/sproutsocial/
_______________________________________________________________
About Sprout: Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
#AIInMarketing #SocialListening #AudienceInsights #ArtificialIntelligenceTechnology #SocialMediaStrategy #SproutBites
Who uses it
Real use cases, no hypeWhat's great
- Centralized social profile management
- In-depth analytics for performance tracking
- Easy team collaboration tools
- User-friendly interface for scheduling
Technical strengths
- AI-powered Trellis agent for insights
- ViralPost™ optimized scheduling technology
- Robust API and integrations ecosystem
Where it falls short
- High per-seat pricing for small teams
- Limited social profiles in lower-tier plans
- Steep learning curve for advanced features
Technical limitations
- Annual billing required for best pricing
- Advanced AI features locked behind higher plans
- Dependency on third-party API changes for integrations
For technical folks
The deep-dive specs
FAQ
Includes technical Q&AA social media management and intelligence tool for brands and agencies to manage conversations and insights.
Traffic Insights
Monthly Visits
—
October 2026
Growth Rate
0%
vs last month
Dominance
0%
in Marketing
Top Country
—
Top Countries Breakdown
—
Growth Trend
Stable
Traffic has remained stable.
Honest pricing
No sneaky tiers, no “contact sales”
Here's who each plan is actually for — and where the hidden charges might hit.
View Full Plans & Pricing on Sprout Social
Official pricing, checkout, and plan upgrades are handled directly on sproutsocial.com.
Reviews
What the internet actually thinks
Data refreshed weekly. No paid placements.
Trustpilot
Not reviewed yet
G2
Not reviewed yet
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS
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