Simplified

Simplified

Simplified is an AI-powered marketing execution layer. It features an AI agent named Riley that turns a brief into a full campaign workflow, handling planning, creation, approvals, publishing, and analytics across multiple channels. The platform includes a comprehensive creative suite for generating images, videos, and copy, along with social media management, scheduling, and project management tools. It is designed for marketing teams, agencies, and creators to automate repetitive work and run marketing with fewer handoffs. Key capabilities include brand memory for consistent content, approval workflows, and integrations with external AI agents like Claude via MCP, API, and CLI. It aims to be the single operating system for marketing, eliminating the need to switch between multiple disjointed tools for design, writing, scheduling, and reporting.

Marketing
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Added on
Sep 18, 2026
Monthly Visits
357.3K
AI Agent (Riley)All-in-One PlatformSocial SchedulerVideo EditorAI WriterBrand MemoryMCP ServerClient Approvals
Product information

Everything worth knowing about Simplified

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Riley AI Agent
Plans, creates, approves, and publishes social media campaigns from a single brief. Runs end-to-end marketing workflows with brand memory.
All-in-One Creative Suite
Integrated AI Writer, Image Generator, Photo Editor, and Video tools (generator, editor, translator, subtitles, clips) for producing campaign assets.
Social Media Management
Plan, schedule, and publish posts across 12+ platforms. Includes analytics, a social inbox for replies, and a link-in-bio tool.
Approval Workflows & Client Management
Built-in approval gates for team and client reviews before publishing. Manages multiple client brands and workspaces.
Brand Memory & Context
Agents inherit brand colors, fonts, voice, products, and approved examples. Learns from approvals to improve outputs over time.
Technical capabilities
MCP Server & API Integration
Open-source MCP server allows external agents (Claude, Codex, Cursor) to execute marketing tasks. REST API and webhooks for custom workflows.
Must watch videos
Meet Riley: your AI marketing partner builds a Marketing Brain from one URL
1:46
Tutorial1:46
Meet Riley: your AI marketing partner builds a Marketing Brain from one URL
Meet Riley: your AI marketing partner builds a Marketing Brain from one URL Paste one URL and Riley writes your entire marketing brain: visual identity, imagery, rules, content strategy, ideal customers and context. Then it keeps that brain up to date on its own, with daily audits, team digests and weekly performance reports. Every post, ad and article starts from what is true today. Riley is Simplified's AI marketing partner. An AI marketer for every business. Create it all, free at https://smpl.is/ams88 Chapters 0:00 Paste one URL 0:08 Start brand setup 0:20 One question: your website URL 0:26 Riley reads your site 0:31 The Brand brain 0:40 Visual identity 0:46 Imagery 0:54 Rules 1:02 Content strategy 1:08 Ideal customers 1:13 Context, a living document 1:28 A brain that updates itself 1:36 Meet Riley #Simplified #AIMarketing #MarketingBrain #Riley #AIAgent
What Riley Changes in Your Marketing Workflow
0:30
Tutorial0:30
What Riley Changes in Your Marketing Workflow
What changes when your marketing partner is built into the workflow? Riley helps turn a brief into a clear angle, useful copy, and a ready-to-review content asset - so your team can move forward with less busywork. Meet Riley at https://simplified.com.
How to manage every client brand in ONE Simplified account (Teamspaces)
1:00
Tutorial1:00
How to manage every client brand in ONE Simplified account (Teamspaces)
How to manage every client brand in ONE Simplified account (Teamspaces) Running an agency, or juggling several brands? You don't need a separate Simplified login for each one. Create a Teamspace per client inside your workspace: its own connected social accounts, its own assets, its own publishing queue — and switch between them from the same menu, in the same tab. Chapters 0:00 Five clients, one login 0:05 Open the workspace switcher 0:18 Create a Teamspace 0:21 Name and description 0:30 Avatar icon and colour 0:39 Permissions and Create 0:44 What each client gets Try Simplified free: https://smpl.is/amq98 #Simplified #Teamspaces #AgencyTools #SocialMediaManagement #ClientManagement

Who uses it

Real use cases, no hype
End-to-End Campaign Management
Plan, create, approve, publish, and analyze marketing campaigns from a single brief using AI agent Riley.
Agency Client Workflows
Manage multiple client brands with separate workspaces, calendars, approvals, and reporting.
Social Media Content Automation
Generate, schedule, and publish social posts across 10+ platforms with built-in analytics.
Brand Consistent Content at Scale
Leverage brand memory to produce on-brand copy, designs, and videos without constant oversight.
Developer-Led Marketing Ops
Connect external AI agents (Claude, Codex) via MCP to trigger creative and publishing workflows programmatically.
Video Production & Repurposing
Use AI tools to generate videos from text/images, edit, remove backgrounds, add subtitles, and create short clips.
Client Approval Management
Centralize creative drafts, feedback, and final approvals in one platform before publishing.
What's great
  • All-in-one marketing OS: design, video, copy, social, project management.
  • AI agent 'Riley' automates end-to-end campaign workflows.
  • Strong brand memory for consistent content generation.
  • Native approval gates and client review workflows.
  • Built-in social scheduling, analytics, and multi-channel publishing.
Technical strengths
  • Open-source MCP server for deep integration with Claude, Codex, Cursor.
  • REST API & CLI for programmatic control of creative and publishing assets.
Where it falls short
  • Can feel overwhelming with its massive feature set.
  • Free plan credits may be limiting for heavy AI generation.
  • Learning curve to fully leverage Riley's agent capabilities.
  • Advanced automations require understanding the workflow builder.
  • Pricing can escalate quickly for teams needing premium features.
Technical limitations
  • Webhook-based triggers for complex multi-step workflows.
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
No, all work queues as drafts by default. You must approve before it publishes. Auto-publish is an opt-in setting for specific workflows you control.

Traffic Insights

Monthly Visits

357.3K

October 2026

Growth Rate

0%

vs last month

Dominance

0%

in Marketing

Top Country

United States

14% of traffic

Top Countries Breakdown

United States
14%
India
13%
Brazil
5%
United Kingdom
3%
Mexico
3%

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Free
Free

Individuals & Small Teams

  • Simplified is free to start with no credit card required. Credit amounts and usage vary by plan.
View Full Plans & Pricing on Simplified

Official pricing, checkout, and plan upgrades are handled directly on simplified.com.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
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