How does Serpstat's competitor analysis work?

It identifies your true search competitors by analyzing keyword overlap and traffic, then provides metrics on their visibility, backlinks, and ad strategies.

What is the API rate limit or credit system?

API usage is based on a credit system. Each method call consumes a specific number of credits depending on the data requested. Check the credits API for usage stats.

Can I use Serpstat for local SEO?

Serpstat supports keyword research and rank tracking for 230 countries and languages, including local-level targeting within those countries.

Is there a test environment for API development?

No, there is no sandbox. The recommendation is to create a separate team user with a small credit allocation for testing to avoid consuming main API credits.

How does the site audit prioritize issues?

The audit sorts technical issues by their estimated impact on SEO performance, such as crawl errors, missing tags, or slow page speed.

Directory/Search/SEO Tools/Serpstat

Serpstat

Serpstat is a comprehensive search marketing platform for SEO and PPC professionals. It provides tools for keyword research, competitor analysis, rank tracking, site audits, and backlink analysis across 230 countries. The platform includes a powerful API for programmatic access to its vast database of 1.5B+ domains and 8.6B+ keywords, allowing for custom data integration and automation. Key capabilities include identifying search competitors, uncovering keyword opportunities, monitoring rankings, and diagnosing on-site technical SEO issues. Its target users are digital marketers, SEO specialists, PPC managers, and agencies needing scalable, data-driven insights to optimize search visibility and campaign performance.

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Added on

Sep 21, 2026

SEO PlatformKeyword ResearchCompetitor AnalysisSite AuditRank TrackingAPI Access230 Countries

Product information

Everything worth knowing about Serpstat

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Keyword Research

Fast keyword research on any topic with data from 230 countries, including difficulty, search volume, and PPC cost per click.

Competitors Analysis

Analyze competitors' SEO and PPC strategies, including traffic, visibility, backlinks, and ad insights.

Site Audit

Find and fix on-site technical SEO issues with prioritized recommendations, scheduling, and monitoring.

Rank Tracker

Monitor website rankings on mobile and desktop across 230 countries with flexible tracking and competitor comparison.

Keyword Clustering

Organize keywords by thematic similarity for more targeted campaign planning.

Technical capabilities

API & Data Solutions

Access SEO data via a cost-effective API with JSON-RPC 2.0, custom methods, and data re-selling options.

Must watch videos

Full Website SEO Analysis in 2 Minutes — Serpstat Overview (2026)

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Full Website SEO Analysis in 2 Minutes — Serpstat Overview (2026)

6 Serpstat reports to answer the 4 questions every website audit should ask: - what a site ranks for, - where its traffic comes from, - who's outranking it, - what's broken. ⏱ Timestamps: 0:00 Four questions to understand any site 0:17 Domain analytics and market position 0:31 Keyword rankings and difficulty filters 0:48 SEO competitor analysis 1:12 Backlink profile and SDR score 1:34 Site audit for technical SEO 1:59 AI visibility and brand mentions 🔗 Links & resources: Start with a free trial: https://bit.ly/4y5ABcb Site Audit tool: https://bit.ly/4hcE3KR Keyword research: https://bit.ly/4xt3RZ7 AI Opportunities report: https://bit.ly/3TEkXW3 💬 Have questions about a specific report? Drop them in the comments — we read every one. Like and subscribe for more short walkthroughs of Serpstat features. #SEO #Serpstat #SEOTools #CompetitorAnalysis #SiteAudit #Backlinks #AIVisibility

SEO Automation in n8n: Serpstat Node Tutorial (Setup + Use Cases)

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Tutorial3:05

SEO Automation in n8n: Serpstat Node Tutorial (Setup + Use Cases)

In this n8n tutorial, we set up the new n8n-nodes-serpstat community node and build an automated SEO workflow — competitor research, keyword rankings, backlinks, and site audits flowing straight into Slack or Google Sheets, no code required. You'll learn how to install the Serpstat node in n8n, connect your Serpstat API token, configure resources and operations, and route live SEO data anywhere in your automation pipeline. ⏱️ TIMESTAMPS 0:00 – Why manual SEO reporting wastes hours every week 0:14 – What is n8n + the new Serpstat node 0:36 – Who this integration is for 0:53 – Installing n8n-nodes-serpstat (Community Nodes) 1:08 – Connecting your Serpstat API token 1:22 – Adding the Serpstat node to a workflow 1:26 – Settings: resources & operations (Domain Analysis → Organic Competitors) 1:34 – Domain, search engine, Page & Size settings (save API credits) 1:47 – Running the node: competitors, traffic & visibility data 2:01 – Use case: Filter → Slack / Google Sheets automation 2:14 – 12 resource types: Backlinks, Rank Tracker, SERP Crawling & more 2:26 – Use case: pulling any domain's keywords automatically 2:49 – Summary 🔗 LINKS ▸ Serpstat: https://bit.ly/4eSg83o ▸ Serpstat API token: https://bit.ly/44Ge5tr ▸ n8n-nodes-serpstat on npm: n8n-nodes-serpstat ▸ Docs: https://github.com/alex-danilin/n8n-nodes-serpstat#installation The Serpstat node covers 12 resource types — Domain Analysis, Keyword Research, Backlink Analysis, Rank Tracker, SERP Crawling, Site Audit and more — so this same pattern works for almost any SEO data you need. Share this video with your team so everyone skips the manual work. #n8n #SEOautomation #Serpstat #workflowautomation #SEOtools #n8ntutorial

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Monitor Brand in LLM and Export Chat Conversations

You can now export conversations from LLM Brand Monitor's chat mode directly to a file — no screenshots or manual copy-pasting required. Each export includes the complete conversation, along with key metadata: - Conversation date - LLM model name - Brand or project name Supported formats: PDF, DOCX, MD It's now much easier to save AI visibility insights, share findings with clients, and include conversations in reports. 🔗Link: https://bit.ly/442GSry

Who uses it

Real use cases, no hype

SEO Campaign Management

Plan, execute, and track SEO campaigns with keyword research, site audits, and rank monitoring.

Competitor Intelligence

Analyze competitors' organic and paid search strategies, keywords, and backlinks.

Technical SEO Auditing

Identify and prioritize on-site technical issues to improve crawlability and rankings.

PPC Keyword Research

Discover cost-effective keywords and analyze competitor ad strategies for PPC campaigns.

Backlink Profile Analysis

Monitor your backlink profile and compare it against competitors.

Custom Data Pipelines

Build custom tools or automate reporting using the comprehensive SEO data API.

Team Collaboration

Manage projects and SEO tasks across multiple team members and clients.

What's great

Comprehensive all-in-one SEO platform (keyword research, audit, rank tracking, competitor analysis)
Excellent competitor analysis and keyword opportunity discovery
User-friendly and intuitive interface

Technical strengths