Omnisend

Omnisend

Omnisend is an omnichannel marketing automation platform designed for ecommerce brands. It unifies email, SMS, and web push notifications into a single platform to automate customer journeys and drive sales. Core capabilities include AI-powered campaign generation, advanced behavioral segmentation, pre-built automation workflows (like abandoned cart, welcome series), and comprehensive reporting. Targeted at ecommerce businesses on platforms like Shopify, WooCommerce, and BigCommerce, it helps marketers, store owners, and agencies build customer relationships and grow revenue. With over 280 integrations, it centralizes data from your tech stack for personalized marketing at scale.

Marketing
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Added on
Sep 18, 2026
Email marketingSMS marketingWeb pushAI segmentationAutomationEcommerce focusShopify integration
Product information

Everything worth knowing about Omnisend

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Omnisend AI
Automatically write copy, pick send times, build forms, and segment your audience based on trends.
Multi-channel Campaigns
Send email and SMS campaigns together or separately using branded templates.
Automation Workflows
Build and run automated flows for welcome, abandoned cart, post-purchase, and more.
Advanced Segmentation
Segment customers by behavior, purchase history, and engagement for targeted messaging.
High-converting Forms & Popups
Collect emails and phone numbers with no-code, branded lead capture forms.
Technical capabilities
Open, Flexible APIs
Build custom integrations using public APIs with OpenAPI documentation.
Ecommerce Platform Integrations
Deep integrations with Shopify, WooCommerce, BigCommerce, Wix, and more.
Must watch videos
Figma Integration & Native Countdown Timer | Omnisend September Updates
11:09
Tutorial11:09
Figma Integration & Native Countdown Timer | Omnisend September Updates
Design faster and automate smarter with September's Omnisend updates: native countdown timer, text-only emails, smarter AI recommendations, mergeable conditional splits, and a new Figma integration alongside 36 other apps. Watch now and try them for yourself! Check our features. It's FREE* - Click here 👉 https://bit.ly/4xlsQxE Explore all Omnisend integrations here 👉 https://bit.ly/4cGcYhI ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 150,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Check our features. It's FREE* - Click here 👉 https://bit.ly/4xlsQxE =============== Connect with us! =============== TikTok ➡︎ https://www.tiktok.com/@omnisend IG ➡︎ https://www.instagram.com/omnisend/ Linkedin ➡︎ https://www.linkedin.com/company/omnisend/ X ➡︎ https://twitter.com/omnisend Reddit ➡︎ https://www.reddit.com/r/Omnisend/ ========================= Subscribe to Omnisend HERE: ========================= ➡︎ Omnisend Marketing: https://www.youtube.com/@OmnisendM?sub_confirmation=1 ➡︎ Omnisend Academy: https://www.youtube.com/@OmnisendAcademy?sub_confirmation=1 ➡︎ Omnisend: https://www.youtube.com/@Omnisend?sub_confirmation=1 ⏰ Timecodes ⏰ 00:00 Intro 00:16 Email Builder 01:44 Signup Forms 02:58 Omnisend MCP 03:54 Omnisend AI 05:52 Automation Workflows 07:05 Audience & Segments 07:55 Deliverability 09:09 Ecommerce Integrations 10:06 Integrations (Figma & 36 New Apps!) ========================= Get Extra Value with Omnisend! ========================= ⚡️Real success stories from Omnisend customers ➡︎ https://www.omnisend.com/resources/customers/ ⚡️The latest news, media resources, and numbers ➡︎ https://www.omnisend.com/newsroom/ ⚡️Omnisend Blog ➡︎ https://www.omnisend.com/blog/ ⚡️Saved you a seat at the webinar. You in? ➡︎ https://www.omnisend.com/webinars/ =========================== *Free features do not cover all costs. Additional charges may apply based on SMS volume or your contact list size. Visit our website for full details. Disclaimer: This video is for informational purposes only and should not be considered as professional advice. The content provided in this YouTube video might change over time and we’re not responsible for any errors or inaccuracies if this happens. For the most up-to-date information, please check public sources and our website.
Send Time Optimization & MCP Claude Connector | Omnisend August Updates
8:48
Tutorial8:48
Send Time Optimization & MCP Claude Connector | Omnisend August Updates
Send smarter and report faster with August's Omnisend updates: Send Time Optimization on campaigns, Reports AI for all paid users, a new full-screen form, Omnisend MCP in the Claude Connector Directory, and 12 new integrations. Watch now and try them for yourself! Check our features. It's FREE* - Click here 👉 https://bit.ly/4hetrg9 ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 150,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Check our features. It's FREE* - Click here 👉 https://bit.ly/4hetrg9 =============== Connect with us! =============== TikTok ➡︎ https://www.tiktok.com/@omnisend IG ➡︎ https://www.instagram.com/omnisend/ Linkedin ➡︎ https://www.linkedin.com/company/omnisend/ X ➡︎ https://twitter.com/omnisend Reddit ➡︎ https://www.reddit.com/r/Omnisend/ ========================= Subscribe to Omnisend HERE: ========================= ➡︎ Omnisend Marketing: https://www.youtube.com/@OmnisendM?sub_confirmation=1 ➡︎ Omnisend Academy: https://www.youtube.com/@OmnisendAcademy?sub_confirmation=1 ➡︎ Omnisend: https://www.youtube.com/@Omnisend?sub_confirmation=1 ⏰ Timecodes ⏰ 00:00 Intro 00:23 Omnisend MCP 01:52 Campaigns 02:55 Reports AI 04:53 Signup Forms 06:19 Integrations 07:36 UI & UX Improvements ========================= Get Extra Value with Omnisend! ========================= ⚡️Real success stories from Omnisend customers ➡︎ https://www.omnisend.com/resources/customers/ ⚡️The latest news, media resources, and numbers ➡︎ https://www.omnisend.com/newsroom/ ⚡️Omnisend Blog ➡︎ https://www.omnisend.com/blog/ ⚡️Saved you a seat at the webinar. You in? ➡︎ https://www.omnisend.com/webinars/ =========================== *Free features do not cover all costs. Additional charges may apply based on SMS volume or your contact list size. Visit our website for full details. Disclaimer: This video is for informational purposes only and should not be considered as professional advice. The content provided in this YouTube video might change over time and we’re not responsible for any errors or inaccuracies if this happens. For the most up-to-date information, please check public sources and our website.
Black Friday Risk That Paid Off: $113K Revenue From One Smart Migration
5:23
Tutorial5:23
Black Friday Risk That Paid Off: $113K Revenue From One Smart Migration
Jocelyn, COO at eCom2Win, shares how her agency migrated a client to Omnisend just weeks before Black Friday, and drove $113K in email revenue (53% of total store sales), then grew it another 27% the following year. Check our features. It's FREE* - Click here 👉 https://bit.ly/4wpFa09 ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 150,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Check our features. It's FREE* - Click here 👉 https://bit.ly/4wpFa09 =============== Connect with us! =============== TikTok ➡︎ https://www.tiktok.com/@omnisend IG ➡︎ https://www.instagram.com/omnisend/ Linkedin ➡︎ https://www.linkedin.com/company/omnisend/ X ➡︎ https://twitter.com/omnisend Reddit ➡︎ https://www.reddit.com/r/Omnisend/ ========================= Subscribe to Omnisend HERE: ========================= ➡︎ Omnisend Marketing: https://www.youtube.com/@OmnisendM?sub_confirmation=1 ➡︎ Omnisend Academy: https://www.youtube.com/@OmnisendAcademy?sub_confirmation=1 ➡︎ Omnisend: https://www.youtube.com/@Omnisend?sub_confirmation=1 ⏰ Timecodes ⏰ 0:00 Meet eCom2Win 0:38 Why they switched platforms right before Black Friday 1:41 Migrating to Omnisend in 24 hours 2:19 Black Friday results: 53% of revenue from email 3:23 Year two: 27% email revenue growth 4:15 Advice for agencies ========================= Get Extra Value with Omnisend! ========================= ⚡️Real success stories from Omnisend customers ➡︎ https://www.omnisend.com/resources/customers/ ⚡️The latest news, media resources, and numbers ➡︎ https://www.omnisend.com/newsroom/ ⚡️Omnisend Blog ➡︎ https://www.omnisend.com/blog/ ⚡️Saved you a seat at the webinar. You in? ➡︎ https://www.omnisend.com/webinars/ =========================== *Free features do not cover all costs. Additional charges may apply based on SMS volume or your contact list size. Visit our website for full details. Disclaimer: This video is for informational purposes only and should not be considered as professional advice. The content provided in this YouTube video might change over time and we’re not responsible for any errors or inaccuracies if this happens. For the most up-to-date information, please check public sources and our website.

Who uses it

Real use cases, no hype
E-commerce Abandoned Cart Recovery
Automate targeted email and SMS sequences to recapture lost sales from abandoned carts.
Post-Purchase Win-Back Campaigns
Re-engage past buyers with automated flows offering reviews, loyalty rewards, and new product alerts.
Multi-Channel Welcome Series
Onboard new subscribers with a coordinated sequence of emails, SMS, and push notifications.
High-Converting Pop-up & Form Capture
Build branded, exit-intent pop-ups and forms to grow your email and SMS list without coding.
Lifecycle Segmentation & Personalization
Create dynamic segments based on behavior, purchase history, and engagement for targeted messaging.
Platform Migration from Competitors
Execute a managed, 5-day migration of flows, lists, and templates from Klaviyo or Mailchimp.
Automated Product Recommendation Campaigns
Leverage AI to suggest relevant products in campaigns and flows based on user behavior.
What's great
  • Genuinely free plan with core automation & SMS included
  • Aggressive pricing undercutting Klaviyo (up to 35% savings)
  • Seamless 5-day white-glove migration from major competitors
  • Award-winning 24/7 live support with ~4 min response time
  • Deep native integrations with Shopify, BigCommerce, WooCommerce
Technical strengths
  • Unified email + SMS + web push in one automation workflow
  • AI-driven segmentation and predictive analytics for audience trends
Where it falls short
  • UI/UX can feel less polished than some enterprise competitors
  • Reporting depth is good but not as granular as Klaviyo's
  • Advanced form logic and conditional content can be clunky
  • Over 280 integrations, but some niche ones may require API work
  • Free plan lacks some advanced reporting and segmentation limits
Technical limitations
  • API rate limits and webhook configurations require careful planning
  • Multi-store account management has some known sync edge cases
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
Yes. The free plan includes up to 250 contacts, email & SMS automations, basic reporting, and forms. You can send up to 500 emails per month and are charged per SMS sent.

Traffic Insights

Monthly Visits

—

October 2026

Growth Rate

0%

vs last month

Dominance

0%

in Marketing

Top Country

—

Top Countries Breakdown

—

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Free
Free

Users

    Standard
    $16/mo

    Users

      Pro
      $59/mo

      Users

        View Full Plans & Pricing on Omnisend

        Official pricing, checkout, and plan upgrades are handled directly on omnisend.com.

        Reviews

        What the internet actually thinks

        Data refreshed weekly. No paid placements.

        Trustpilot
        Not reviewed yet
        G2
        G2
        Not reviewed yet
        C
        Capterra
        Not reviewed yet
        Product Hunt
        Not reviewed yet
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