Nosto

Nosto

Nosto is a commerce experience platform that provides AI-powered personalization for e-commerce. It uses machine learning to deliver personalized search, product recommendations, and content across websites, emails, and mobile apps. The platform is designed for Shopify and other major e-commerce platforms. Key capabilities include AI-driven search and merchandising, real-time content personalization, A/B testing, and dynamic targeting. It integrates with popular e-commerce stacks like Shopify, Salesforce Commerce Cloud, and Klaviyo. The platform aims to increase conversion rates, average order value, and customer loyalty for online retailers.

Marketing
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Added on
Sep 21, 2026
Monthly Visits
1.2M
AI PersonalizationE-commerce SearchProduct RecommendationsA/B TestingShopify IntegrationEnterprise SLAHeadless APIs
Product information

Everything worth knowing about Nosto

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Personalized Search & AI Search
AI-powered search that understands shopper intent to deliver relevant, high-converting results. Includes upcoming AI Search feature.
Category Merchandising & Product Recommendations
Connect shoppers to likely purchases through personalized category experiences and AI-driven product recommendations.
Real-time Content & Email Personalization
Adapts content, banners, pop-ups, and emails to individual shopper affinities across site, app, and email channels.
A/B Testing & Optimization
Continuous testing and experimentation tools to identify performance issues and improve conversion rates.
Technical capabilities
Experience.AI Data Engine
Real-time personalization engine powered by Predictive, Semantic, Visual, and Generative AI models for dynamic targeting.
Enterprise Scalability & SLAs
99.99% uptime SLA, dedicated infrastructure, and global edge network for handling extreme traffic surges.
Headless & SPA Implementation
Supports modern frontend architectures via GraphQL, REST, and JavaScript APIs for flexible integration.

Who uses it

Real use cases, no hype
AI-Powered Site Search
Replace basic keyword search with semantic understanding to match shopper intent and boost conversion.
Category & Product Merchandising
Automate product ranking and boost relevant items within category pages based on user behavior and inventory.
Personalized Product Recommendations
Display 'You May Also Like' or 'Frequently Bought Together' widgets driven by collaborative filtering and deep learning.
A/B Testing & Content Optimization
Continuously test site content, banners, and experiences to remove guesswork and improve performance.
Real-time Personalization
Tailor website banners, content, and entire experiences for individual shoppers in real-time across web, mobile, and email.
Post-Purchase Upsell (Shopify)
Increase Average Order Value by presenting targeted offers on the thank you page immediately after purchase.
Dynamic Bundling
Automatically create and recommend product bundles based on complementary item affinities to increase basket size.
What's great
  • Modular platform lets you pick and pay only for what you use.
  • Proven enterprise-grade scalability with 99.99% uptime SLA.
  • Deep AI suite (Semantic, Visual, Predictive) for real-time personalization.
  • Comprehensive integrations with major commerce platforms (Shopify, SFCC, etc.).
Technical strengths
  • Flexible pricing scales with GMV and traffic, not flat fees.
  • Global edge network ensures sub-millisecond personalized content delivery.
Where it falls short
  • No standard self-service free trial; requires a structured PoC.
  • Pricing is opaque until you book a demo and get a custom quote.
  • Implementation timelines vary and may not be instant for complex setups.
Technical limitations
  • Advanced features and dedicated support are gated behind higher-tier Enterprise plans.
  • AI Search feature is listed as 'coming soon', indicating incomplete product rollout.
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
Pricing is modular: a base platform fee plus a fixed fee based on your store's GMV turnover and traffic volume. You only pay for the modules you select.

Traffic Insights

Monthly Visits

1.2M

November 2026

Growth Rate

0%

vs last month

Dominance

0%

in Marketing

Top Country

United States

84% of traffic

Top Countries Breakdown

United States
84%
United Kingdom
5%
Italy
4%
Canada
3%
France
1%

Growth Trend

Stable

Traffic has remained stable.

Pricing overview
Paid Pricing

Nosto Pricing

Nosto uses a paid pricing structure. Real-time rates, custom enterprise quotas, and plan details are managed directly on their official platform.

Check Pricing on Nosto
Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

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