How often is the Moz link index updated?

The link index is updated continuously, with most pages recrawled every 3-4 months. New links are discovered and processed daily to keep metrics current.

Can I track rankings for thousands of keywords?

Yes, with higher-tier plans or the STAT product. Moz Pro supports tracking up to 15,000 keywords, while STAT is designed for enterprise-scale tracking of hundreds of thousands.

What AI features does Moz Pro offer?

Moz Pro provides AI visibility tracking to monitor brand mentions in LLM answers, benchmark competitors in AI search, and track sentiment changes over time.

How does the Moz API authentication work?

Authentication uses OAuth 2.0 with access tokens. You must register your application to get client credentials, then exchange them for tokens to make API calls.

Is Moz Pro suitable for local SEO?

Yes, Moz Local is a separate product for local SEO. Moz Pro includes some local features, but for full local listing management and review monitoring, Moz Local is recommended.

What's the difference between DA and Brand Authority?

DA measures ranking potential based on links. Brand Authority (0-100) measures brand strength and recognition independent of links, using machine learning on multiple data signals.

Directory/Search/SEO Tools/Moz Pro

Moz Pro

Moz Pro is a comprehensive SEO platform providing keyword research, rank tracking, site audits, and competitive analysis. It now includes AI-specific features to monitor brand presence and sentiment in LLM-generated answers, positioning it for the future of search. The suite is built on a massive link index (44.8 trillion links) and offers proprietary metrics like Domain Authority. Targeted at digital marketers, SEO professionals, agencies, and businesses of all sizes, Moz Pro aims to simplify organic search strategy. It provides actionable insights to improve rankings, identify content gaps, and understand how AI models perceive your brand compared to competitors.

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Added on

Sep 17, 2026

SEO SuiteAI VisibilityKeyword ResearchLink AnalysisRank TrackingSite CrawlDomain AuthorityAPI AccessLocal SEO

Product information

Everything worth knowing about Moz Pro

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

AI Visibility Monitoring

Track your brand's presence and sentiment in AI-generated answers from LLMs, benchmarking against competitors.

Keyword Explorer

Discover and prioritize keywords using a 1.25 billion+ keyword index, with difficulty scores and search volumes.

Link Explorer

Analyze backlink profiles and Domain Authority with access to a link index of over 44 trillion links.

Site Crawl & Technical SEO

Audit your site to find and diagnose technical SEO issues that may hurt rankings, with actionable recommendations.

Technical capabilities

Proprietary Metrics

Utilize Moz's original authority metrics, including Domain Authority (DA) and Page Authority (PA), developed since 2004.

Large-Scale SERP Data via API

Access deep, customizable SERP data through the Moz API, including full HTML for keyword counts starting in the thousands.

Must watch videos

We chat with Emma Dell at MozCon NYC | The leading search marketing conference

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Tutorial0:29

We chat with Emma Dell at MozCon NYC | The leading search marketing conference

Join our amazing sponsors, Brainlabs, a full-service marketing agency, at MozCon NYC. Meeting the sponsors at MozCon is a big part of the experience; they can show your cool solutions and chat about broader strategy as well! Bring your team to MozCon London! Date: November 13, 2026 Location: Convene 22 Bishopsgate, 22 Bishopsgate, London, UK, EC2N 4BQ Snag your ticket: https://moz.com/mozcon/register-london-2026 *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Join Beth Nunnington from Journey Further at MozCon NYC | Leading Search Marketing Conference

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Tutorial0:49

Join Beth Nunnington from Journey Further at MozCon NYC | Leading Search Marketing Conference

Thanks to Beth Nunnginton for sharing her behind-the-scenes insights at MozCon NYC 2026. @JourneyFurther Bring your team to MozCon London! Date: November 13, 2026 Location: Convene 22 Bishopsgate, 22 Bishopsgate, London, UK, EC2N 4BQ Snag your ticket: https://moz.com/mozcon/register-london-2026 *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

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Tutorial1:42

How to Track Brand Sentiment in the Moz AI Visibility Tool

Getting mentioned by AI engines like ChatGPT or Google AI Overviews is only half the battle! What matters is how they are talking about your brand. Ready to take control of your AI search visibility? 👉 Check your Sentiment now: https://mz.cm/3jZq3p3 In this video, learn how to use the Sentiment tab inside Moz AI Explorer to track brand perception, monitor competitor sentiment, and catch negative narratives before they impact your business. What You'll Learn: - How to find and interpret your Brand Sentiment Overall Score (1–100) - How to identify Top Themes to see where your messaging is winning or falling short - How to compare your brand's AI sentiment directly against competitors - How to drill down into Sentiment Drivers to see exact AI-generated response snippets Key Timestamps: 0:00 - Introduction: Why AI Sentiment Matters 0:17 - Accessing Sentiment in Moz AI Explorer 0:20 - Brand Sentiment Overall Score Explained 0:31 - Analyzing Top Themes & Messaging Strengths 0:41 - Competitor Sentiment Comparison & Mentions Breakdown 0:59 - Exploring Sentiment Drivers & Exact AI Responses 1:20 - How to Turn AI Sentiment Data into Strategy *************************************** ADDITIONAL MOZ RESOURCES: Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Who uses it

Real use cases, no hype

AI Search Optimization

Monitor brand mentions and sentiment in LLM-generated answers to stay ahead in AI search.

Keyword Research & Strategy

Discover high-volume, low-difficulty keywords and map user intent for content planning.

Backlink Analysis & Auditing

Analyze link profiles, identify toxic links, and find link-building opportunities.

Technical SEO Auditing

Crawl sites to find and fix indexation issues, page speed problems, and structural errors.

Local SEO Management

Manage business listings, monitor reviews, and improve local search visibility.

Competitor Benchmarking

Track competitor rankings, keyword gaps, and authority metrics to refine strategy.

Custom Data Pipelines

Use the Moz API to feed proprietary SEO metrics into custom dashboards and tools.

What's great

Industry-standard Domain Authority (DA) metric for authority scoring
All-in-one suite covers keyword research, rank tracking, site audits, and AI visibility
Strong educational resources: Beginner's Guide, Moz Academy, MozCon
Real-time AI search monitoring and sentiment tracking

Technical strengths

Massive link index: 44.8 trillion links for deep backlink analysis
Proprietary metrics like Brand Authority and Spam Score offer unique insights
Flexible API access with asynchronous calls and MCP server support

Where it falls short

High starting price ($99/mo) for basic features
Keyword index (1.25B) smaller than some competitors like Ahrefs/SEMrush
Limited advanced technical SEO features in lower-tier plans
UI can feel clunky and less intuitive compared to newer tools
Reporting customization options are less flexible than enterprise platforms

Technical limitations

DA metric can be gamed and isn't a direct Google ranking factor
AI features are new and may lack depth of specialized tools

For technical folks

The deep-dive specs

FAQ

Includes technical Q&A

DA is a 0-100 score predicting a domain's ranking potential based on link profile analysis, including linking root domains, total links, and other factors using a machine learning model trained on real SERP data.