Directory/Video Generation/AI Assistants/Luma
Luma

Luma

Luma is an AI-powered creative platform that enables users to generate, edit, and produce high-quality video, image, and audio content. It offers state-of-the-art models like Ray 3.2 for video generation with direct frame control, Uni-1.1 for brand-intelligent image creation, and integrated audio tools. The platform includes an API for developers to build custom workflows, supports multi-model pipelines, and provides utilities like upscaling, background removal, and lip-sync. It targets creative professionals, marketing teams, and production studios looking to scale content creation with AI.

Video Generation
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Added on
Sep 21, 2026
Monthly Visits
3.5M
Ray 3.2 videoUni-1 brand intelligenceAPI accessCredit-basedHDR/EXR exportMulti-keyframe controlAudio generation
Product information

Everything worth knowing about Luma

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

AI Video Generation
Generate video from text, images, or other videos with models like Ray 3.2, supporting resolutions up to 1080p and features like multi-keyframe control.
AI Image Generation
Create and modify images with brand intelligence models like Uni-1, which maintains style consistency across assets.
Audio Generation & Editing
Generate speech, sound effects, and music, or perform audio tasks like vocal separation and transcription.
Luma Agents
AI agents that research, generate, and refine content across video, image, audio, and text to streamline creative workflows.
Technical capabilities
API Access
Programmatic access to core generation models (Ray 3.2, Uni-1.1) for integration into custom pipelines.
Multi-Keyframe Video Control
Set up to 16 keyframes within a single clip to direct changes and maintain continuity, exposed via the Ray 3.2 API.
Must watch videos
Luma AI to Launch Native Arabic-Language Interface for Saudi and Arabic-Speaking Creative Community
0:55
Tutorial0:55
Luma AI to Launch Native Arabic-Language Interface for Saudi and Arabic-Speaking Creative Community
The launch will extend Arabic-language support beyond prompting and output to the full Luma Agents interface.
Layers in Luma: How to use the Layers editor in Luma
3:04
Tutorial3:04
Layers in Luma: How to use the Layers editor in Luma
Everything in an image was a decision. Layers lets you go back and change one of them without redoing the others. Davicho takes a flat image, pulls the figs, the type, and the stars onto separate layers, then edits each one on its own. Cropping, reordering for depth, reshaping the whole frame, flattening for export, and finally animating the result into a looping GIF. Try Luma Layers today → lumalabs.ai/app
Luma Skills Demo: Reusable AI Creative Workflows
17:55
Tutorial17:55
Luma Skills Demo: Reusable AI Creative Workflows
Every creative team knows the feeling. You land on a result that is exactly right, the kind of output that makes the room go quiet, and then the question arrives. How did I get here? How do I do this again tomorrow with a different subject, a different image, a different brand? Luma Skills answers that question. A Skill is how Luma turns a one-off win into a recipe you can run again and again, on new assets, and reach the same level of quality every time. Try Luma Skills today → lumalabs.ai/app

Who uses it

Real use cases, no hype
Video Ad Production
Generate product shots, social variants, and teasers at scale with brand consistency.
Creative Prototyping
Rapidly generate and iterate on visual concepts before final production.
Pipeline Integration
Embed AI generation into existing workflows via API for custom tools.
Brand Asset Management
Maintain consistent style and character references across all media.
Content Repurposing
Reframe and edit existing video for different platforms and formats.
Multi-Modal Workflows
Combine image and video generation with audio for rich creative output.
Enterprise Fine-Tuning
Custom model training for specific brand or product needs.
What's great
  • Frontier models (Ray3.2, Uni-1.1) with state-of-the-art quality
  • Full API control for frame-by-frame video direction
  • Unified platform for video, image, and audio generation
  • Credits-based system with granular cost breakdown
Technical strengths
  • HDR/EXR output for professional compositing
  • Multi-keyframe editing (up to 16 per clip) for sequence-level control
  • Native brand intelligence (Uni-1) at model level
Where it falls short
  • Credits can burn fast on high-res/long generations
  • Complex pricing matrix across many models
  • No free tier, only paid plans
  • Requires API key and usage tracking
Technical limitations
  • V2V Modify can ignore source video motion
  • HDR requests may fall back to older Ray 3 model
  • Minimum 4-unit commitment for Scale plan
For technical folks

The deep-dive specs

Core Architecture
Orchestrator layer managing specialized generative models (diffusion, transformer-based) via a unified API and contextual memory system.
Primary Video Model
Ray3.2 / Ray3.14 (Luma's proprietary model) for text-to-video, image-to-video, and video-to-video generation.
Primary Image Model
Uni-1 (Luma's proprietary model) and GPT Image 2 for creation and modification.
Pricing Model
Credit-based consumption. Costs vary by model (Ray3, Kling, Veo), resolution, duration, and features like HDR.
Output Formats
Standard video formats (MP4), EXR sequences for professional VFX, various image formats (PNG, JPG).
Context System
Project-level persistent memory allowing agents to reference past assets, style choices, and edits for consistency.

FAQ

Includes technical Q&A
You purchase plans with a monthly credit allowance. Each generation (video, image, audio) costs credits based on model, resolution, and length. Unused credits don't roll over.

Traffic Insights

Monthly Visits

3.5M

November 2026

Growth Rate

-63,8%

vs last month

Dominance

0,48%

in Video Generation

Top Country

United States

18% of traffic

Top Countries Breakdown

United States
18%
India
11%
Bangladesh
8%
United Kingdom
4%
Brazil
3%

Growth Trend

Declining

Traffic has decreased compared to last month.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Plus
$30/mo

Individuals

  • 10000 credits
  • Luma and third-party image and video models
  • Edit access for guest collaborators
  • Commercial use
Pro
Most picked
$90/mo

Individuals

  • Everything in Plus
  • 40000 credits
  • 4x usage with the Luma Agents
Ultra
$300/mo

Individuals

  • Everything in Pro
  • 150000 credits
  • 15x usage with the Luma Agents
Team
Contact us

Teams

  • Everything in our regular plans
  • plus: Manage and add team members
  • Projects
  • team organization
  • and team-wide sharing
  • Usage analytics
  • Shared team credits
Enterprise
Contact us

Enterprise

  • Everything in our Team plan
  • plus: Enterprise commitments
  • Dedicated education and training
  • Custom fine-tuning
View Full Plans & Pricing on Luma

Official pricing, checkout, and plan upgrades are handled directly on lumalabs.ai.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
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Detail tags
Found via these searches
#AIVideo#CreativeAutomation#MultimodalAI#TeamCollaboration#NoCode#GenerativeAI#ContentCreation