Klaviyo

Klaviyo

Klaviyo is an AI-powered B2C CRM and marketing automation platform that unifies customer data from ecommerce, marketing, and support channels. It enables brands to create personalized, automated campaigns across email, SMS, WhatsApp, and other channels from a single prompt. Key capabilities include a Customer Data Platform (CDP), AI agents (Composer for marketing, Customer Agent for 24/7 support), segmentation, and analytics. Targeted at ecommerce brands, retail businesses, and B2C marketers, Klaviyo integrates with 350+ apps including Shopify, WooCommerce, and CRMs. It processes billions of customer profiles and events daily, offering real-time data unification and automation to drive revenue growth and customer retention.

Marketing
Visit website
Added on
Sep 21, 2026
Monthly Visits
16M
B2C CRMEmail & SMS MarketingAI AgentsCustomer Data PlatformOmnichannel350+ Integrations
Product information

Everything worth knowing about Klaviyo

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Email Marketing Automation
Create and automate email campaigns with drag-and-drop editors, templates, and AI-powered subject line generation.
SMS & Mobile Messaging
Send text messages and mobile push notifications, with $5 of mobile messages included on the free plan.
AI-Powered Composer
An AI marketing agent that audits flows, segments, and forms from a single prompt to create on-brand campaigns.
24/7 Customer Service Agent
An AI agent that resolves 65% of customer questions autonomously, pre-trained on your brand data.
Technical capabilities
Unified Customer Data Platform (CDP)
Unifies behavioral, transactional, and engagement data in real-time across all touchpoints for immediate use.
350+ Pre-Built Integrations
Connects with ecommerce platforms, CRMs, analytics tools, and messaging services via native apps and APIs.
Must watch videos
How to Use AI for Email Marketing Campaigns
5:26
Tutorial5:26
How to Use AI for Email Marketing Campaigns
Ever wished you could build high-performing AI marketing campaigns in minutes instead of hours? In this video, you’ll learn how to use Klaviyo’s AI-powered tools to craft smarter, more personalized emails—fast. We’ll walk through AI used in marketing across subject lines, email copy, product recommendations, sending behavior, and optimization, so you can scale personalization with less manual effort. By the end, you’ll know exactly how to leverage AI for email marketing to save time, increase performance, and launch fully polished AI email marketing campaigns your audience will love. In this tutorial, we’ll cover how to use 5 powerful Klaviyo AI tools: Smart Sending: prevent over-messaging and protect your sender reputation Subject Line AI: generate high-performing subject lines instantly Email AI: draft complete, on-brand messaging in seconds Dynamic Product Feeds: use data to personalize recommendations at scale A/B Testing: optimize variations and apply results automatically This video is perfect for marketers who want to streamline workflow, boost personalization, and harness the real power of AI used in marketing. – Timestamps: 00:00 Introduction – Klaviyo AI for faster, smarter ecommerce email campaigns 00:15 Setup Process – Create a new Klaviyo email campaign and choose your channel 00:34 Building Your Audience – Tagging, segmenting, and list selection for campaign automation 00:50 Klaviyo Smart Sending – Control message frequency and protect your sender reputation 01:16 Klaviyo Subject Line AI – Generate high-converting subject lines with AI personalization 01:43 Klaviyo Email AI – Draft on-brand campaign content in seconds 02:27 Section AI – Generate specific email content blocks with Klaviyo AI tools 02:30 Dynamic Product Feeds – Add AI-powered recommendations for ecommerce emails 03:06 Klaviyo AB Testing – Run A/B tests for subject lines and campaign variations 04:35 Analyzing Results – Use AI and data to maximize campaign performance 05:04 Recap – 5 Klaviyo AI tools to automate and optimize your marketing Have questions or ideas for future videos? Drop them in the comments; we’d love to hear from you! To further your learning, check out this quick guide on Klaviyo Academy: https://academy.klaviyo.com/en-us/courses/speed-up-content-creation-with-email-ai/2038811 – ABOUT KLAVIYO Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Create your free account today: https://klaviyogrowth.com/3ItOpFW – Follow us: Twitter: https://twitter.com/klaviyo LinkedIn: https://www.linkedin.com/company/klaviyo/ Facebook: https://www.facebook.com/Klaviyo/ Instagram: https://www.instagram.com/klaviyo/ #Klaviyo #AIMarketing #EmailMarketing #AICampaigns #AIinMarketing #MarketingAutomation #EcommerceMarketing #DigitalMarketing #KlaviyoAI #EmailAI #SubjectLineAI #ABTesting #ProductFeeds #MarketingStrategy
Live Demo Webinar-Using Octane AI data inside Klaviyo flows
25:49
Tutorial25:49
Live Demo Webinar-Using Octane AI data inside Klaviyo flows
In this video, Ariel Santos, Customer Success Specialist, shows us how to connect Octane AI quizzes to Klaviyo — turning every quiz answer into personalized, automated emails that feel like 1:1 recommendations and help drive more revenue.
This Changes Everything: Klaviyo’s AI Can Now Run Your Store
12:39
Tutorial12:39
This Changes Everything: Klaviyo’s AI Can Now Run Your Store
What if your entire marketing and support team ran on AI? 🤯 In this video, I break down Klaviyo’s brand new AI Agents — the Marketing Agent and Customer Agent — and show you how they’re completely redefining what it means to automate your email, SMS, and customer experience. You’ll learn: 🚀 How Klaviyo’s AI Agents actually work (and what they can do) 💡 Real examples of how brands are using them right now ⚠️ The top 3 mistakes people make when turning on AI in Klaviyo 🔐 How to safely adopt AI without losing control of your brand voice If you use Klaviyo, you need to understand what’s coming — this update will change how every marketer operates. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Check out my FREE $4,000 Brand Retention Audit: https://www.youtube.com/watch?v=A_tywPkNcqY

Who uses it

Real use cases, no hype
Ecommerce Automation
Automate post-purchase, cart abandonment, and win-back flows for online stores.
Omnichannel Campaigns
Coordinate personalized email, SMS, WhatsApp, and push notification campaigns from one place.
AI-Powered Support
Deploy a 24/7 customer service agent that resolves queries and drives sales.
Data Unification
Create a single customer view by syncing data from your entire tech stack in real-time.
Dynamic Segmentation
Build and target real-time customer segments based on behavior, purchases, and engagement.
What's great
  • Unified B2C CRM: single platform for data, marketing, and service.
  • Generous free plan for testing core email/SMS/automations.
  • 350+ native integrations, including Shopify, WooCommerce, and BigCommerce.
  • AI agents (Composer, Customer Agent) for campaign creation and support.
Technical strengths
  • Real-time customer data platform unifying behavioral, transactional, and engagement data.
  • Robust API and webhook infrastructure for custom integrations and data sync.
  • Advanced segmentation and predictive analytics based on customer behavior.
Where it falls short
  • Free plan limits (250 profiles, 500 emails/mo) are restrictive for growth.
  • Pricing scales steeply with contact count and channel usage.
  • Full email support ends after 60 days on the free plan.
Technical limitations
  • Steep learning curve for advanced flows and data platform features.
  • High data processing volume (2.5B+ events daily) may impact query performance.
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
The free plan includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, $5 of Composer AI usage, built-in reporting, and email support for the first 60 days.

Traffic Insights

Monthly Visits

16M

November 2026

Growth Rate

+18,8%

vs last month

Dominance

0%

in Marketing

Top Country

United States

20% of traffic

Top Countries Breakdown

United States
20%
Bangladesh
17%
United Kingdom
15%
Australia
8%
Canada
4%

Growth Trend

Rising

Consistent user growth over last 6 months.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Free
Free

Individuals

  • Up to 250 active profiles
  • 500 email sends/month
  • $5 of mobile messages/month
  • $5 of Composer usage/month
  • Built-in reporting
  • Email support for first 60 days
Marketing Data + Analytics
Most picked
$1/mo

Teams

  • Paid plan based on active profiles and channel usage (e.g.
  • email and SMS)
  • Advanced analytics and segmentation
  • Enhanced support options
View Full Plans & Pricing on Klaviyo

Official pricing, checkout, and plan upgrades are handled directly on klaviyo.com.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
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