How does the 'AI Studios' speed up my marketing?

AI Studios centralizes and automates content production. It uses AI models (like Pencil, trained on billions in ad spend) to generate, test, and optimize ad creatives at scale, claiming to reduce asset creation time by 55%.

What is 'Share of Model™' and why does it matter?

Share of Model™ is Jellyfish's proprietary platform that tracks brand perception within Large Language Models (LLMs) like ChatGPT. It helps you understand if AI is recommending your brand or competitors, allowing you to optimize content for this new search channel.

What does 'J+ Bidding' actually do?

J+ Bidding is a proprietary media bidding technology that dynamically allocates and adjusts ad spend in real-time. It uses AI to ensure each media dollar is informed by the performance of previous spends, optimizing campaign efficiency in fast-moving markets.

Can I just use the Pencil tool without a full agency engagement?

Pencil (trypencil.com) is a separate company that Jellyfish partners with. While Pencil has its own offering, its deep integration within Jellyfish's workflow (including Preflight testing and creative intelligence) is part of their managed service.

How does Switchboard connect creative and media data?

Switchboard is an internal data integration layer. It ingests performance data from both creative assets (e.g., which video thumbnail performed best) and media placements (e.g., which channel drove conversions), then applies analytics to reveal causal links for optimization.

Directory/Marketing/AI Marketing/Jellyfish

Jellyfish

Jellyfish is an integrated global digital marketing business that unites media, creative, and data through cutting-edge technology and Generative AI. It offers a suite of proprietary AI tools to streamline marketing production, optimize media spending, and track brand perception on LLMs. Key capabilities include AI Studios for asset creation, Share of Model™ for LLM brand tracking, and dynamic bidding optimization. The target users are ambitious brands and marketing teams seeking to accelerate campaign performance and efficiency. The platform combines human creative genius with AI tools to produce award-winning campaigns, adapting them across 150+ languages. It focuses on real-time optimization, predictive analytics, and sustainable marketing practices, aiming to help brands move faster and smarter in a competitive digital landscape.

Marketing

Visit website

Added on

Sep 16, 2026

AI Asset CreationPredictive Media AIDynamic BiddingLLM Brand TrackingCultural Trend Analysis

Product information

Everything worth knowing about Jellyfish

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

AI-Powered Asset Creation

Use AI Studios and Pencil to create thousands of marketing assets significantly faster, trained on billions in ad spend.

Predictive Media Planning

Now Next Soon uses AI to simulate and predict outcomes from media plans, allowing for pre-commitment adjustments.

Dynamic Bidding Optimization

J+ Bidding dynamically adjusts ad budgeting in real-time based on market data to optimize spend efficiency.

LLM Brand Perception Tracking

Share of Model™ platform tracks and analyzes how your brand is perceived and positioned across AI language models.

Real-time Cultural Trend Monitoring

Social Agents™ track cultural signals and emerging trends in real-time to keep brands relevant.

Technical capabilities

Creative-Media Performance Integration

Switchboard connects creative and media performance data to identify what works and refine campaigns.

AI-Generated Content Refinement

J+ Scribe fine-tunes AI-generated text for product descriptions and messaging to ensure impact.

Must watch videos

0:30

Tutorial0:30

Jellyfish AI Impact

90% of orgs have adopted AI coding tools. But only a fraction can tie them to outcomes. Can you? Learn more at jellyfish.co/ai Tour the Product: https://jllyf.sh/Product-Tour-YT Book a Demo: https://jllyf.sh/Demo-YT Visit us at: https://Jellyfish.co #EngineeringLeadership #SoftwareDevelopment #EngineeringManagement #aicoding #aicodingtools Follow us on: LinkedIn - https://www.linkedin.com/company/jellyfish-co/mycompany/ Twitter - https://twitter.com/jellyfishhq Instagram - https://www.instagram.com/_jellyfish_co/

Jellyfish AI Assistant - The Smarter Way To Turn Engineering Data into Instant, Actionable Insights

1:54

Tutorial1:54

Jellyfish AI Assistant - The Smarter Way To Turn Engineering Data into Instant, Actionable Insights

With AI usage skyrocketing – 63% of companies now use AI tools for most coding according to Jellyfish data – engineering leaders need faster ways to understand what’s actually happening across delivery, capacity, and productivity without spending hours digging through dashboards or stitching together reports. The real opportunity isn’t simply adding AI to automate analysis. It’s turning engineering intelligence into something leaders can act on immediately. With Jellyfish Assistant, engineering leaders get faster insights from their engineering data using natural language and receive contextual answers and guidance drawn from the full Jellyfish data model. This update is an important step toward Jellyfish’s broader vision of a DevAI Intelligence partner. As capabilities expand in the future – from customizable agents to proactive alerts – the Jellyfish platform will increasingly surface the risks, opportunities, and decisions that matter most, helping engineering leaders and R&D teams stay ahead of issues and act with confidence. Learn more: https://jellyfish.co/blog/introducing-a-smarter-jellyfish-ai-assistant/ Request a demo of Jellyfish: https://jellyfish.co/request-a-demo/ #EngineeringLeadership #SoftwareDevelopment #EngineeringManagement #aiengineering #aiassistant Follow us on: LinkedIn - https://www.linkedin.com/company/jellyfish-co/mycompany/ Twitter - https://twitter.com/jellyfishhq Instagram - https://www.instagram.com/_jellyfish_co/

Platform Engineering in the AI-Native Era: How to Scale AI Adoption Without Chaos. With SPS Commerce

47:11

Tutorial47:11

Platform Engineering in the AI-Native Era: How to Scale AI Adoption Without Chaos. With SPS Commerce

As organizations shift from AI experimentation to formal integration, they face a new challenge: how to scale AI usage securely, consistently, and with measurable business impact. Without the right tools and team in place, AI becomes fragmented – different tools, inconsistent workflows, mounting risk, and unclear ROI. But with the right foundation, AI can amplify productivity, accelerate time-to-market, and strengthen governance. In this webinar, Ryan Erickson (Manager, Developer Productivity Engineering at SPS Commerce), Sam Barlien (Head of Ecosystem at Platform Engineering Community), Liz Coolman (Product Manager at Jellyfish), and Alexa Lytle (Group Product Manager at Jellyfish) explore: - Why 86% of organizations say platform engineering is essential to realizing AI's business value - How AI changes the role of the platform team and the design of IDPs themselves - The critical role of golden paths, automation, and developer portals - How to measure platform adoption, AI impact, and developer experience - Practical strategies for driving buy-in and scaling AI tooling effectively AI doesn't fix broken systems. It magnifies them. The organizations winning in the AI-native era aren't just adopting AI, they're building the platform foundation to make it work. Watch now. #EngineeringLeadership #SoftwareDevelopment #EngineeringManagement Lead AI transformation with clarity. Request a demo today: https://jellyfish.co/platform/jellyfish-ai-impact/ Follow us on: LinkedIn - https://www.linkedin.com/company/jellyfish-co/mycompany/ Twitter - https://x.com/_jellyfish_co Instagram - https://www.instagram.com/_jellyfish_co/

Who uses it

Real use cases, no hype

AI-Powered Asset Production

Streamline marketing asset creation using Pencil's AI, trained on billions in ad spend, to produce optimized creatives rapidly.

Media Plan Simulation & Optimization

Use Now Next Soon AI to simulate campaign outcomes and J+ Bidding for real-time budget optimization across markets.

LLM Brand Perception Tracking

Monitor and influence how your brand is perceived by Large Language Models using the Share of Model™ platform.

Real-Time Cultural Trend Tracking

Identify emerging audience behaviors and cultural shifts ahead of the curve with Social Agents™ intelligence.

Global Campaign Adaptation

Scale and localize creative concepts across 150+ languages and markets while maintaining core messaging integrity.

Creative & Media Performance Linking

Connect creative asset performance data with media spend data via Switchboard to see what's truly working.

Pre-Launch Campaign Refinement

Test and refine creative assets with Pencil Preflight before launch to eliminate wasted spend and ensure optimized performance.

What's great

AI-powered asset creation delivers thousands of assets 55% faster.
Integrated platform unifies media, creative, and data strategy.
Real-time bidding optimization (J+ Bidding) adjusts spend dynamically.
Global Language Services supports adaptation in 150+ languages.

Technical strengths

Proprietary tools like Share of Model™ track brand perception on LLMs.
Creative + media data connection via Switchboard for performance insights.
Pre-launch creative testing with Pencil refines assets before launch.

Where it falls short

Primarily a services agency, not a standalone SaaS product you install.
Pricing and contracting are custom, not transparent or self-serve.
Full platform capabilities require engaging their managed service team.
Less suitable for brands wanting complete, independent control over their tech stack.

Technical limitations

Tool suite is proprietary and integrated; no public API for custom workflows.

For technical folks

The deep-dive specs

AI Platform

Pencil

Training Data

$2.65B in ad spend, 235,000 AI-generated assets

Language Support

Over 150 languages

FAQ

Includes technical Q&A

No, it's not a standalone software product. Jellyfish is a global digital marketing agency that integrates its own proprietary AI technology and platform suite into a managed service to execute campaigns for brands.