Hunter

The latest episode of the Outfoxed podcast by Hunter.io features Jonathan Del Gatto, founder of Brighter and Director's Cut. Jonathan shares why he only targets about 10 prospects at any given time despite a 25-year career making ads for brands like Nike, Budweiser, and Microsoft, how connected TV is making targeted video advertising accessible to brands that never could have afforded traditional TV, and why audiences returning to free streaming means we're going full circle — except now the ads are actually targeted. He also breaks down why most cold emails fail because they sacrifice quality for scale, and why the most valuable thing you can send a prospect is real thinking, not a template. This episode is for anyone trying to stand out in outreach, founders thinking about video advertising for the first time, and creative professionals who know they need to sell but struggle to talk about what they do, with an honest perspective from someone whose work has been recognized at Cannes, the Effies, and the Clios. Podcast Episode Highlights: • Why he spends six times more effort on research than on sending, and only prospects about 10 people at a time • How connected TV platforms are letting smaller brands run targeted ads that used to require massive budgets • His brand sweet spot: too big for DIY, not yet ready for a big agency • A live teardown of real cold emails and why effort and specificity matter more than volume