Directory/Analytics/AI Assistants/Fullstory
Fullstory

Fullstory

Fullstory is an AI-powered digital experience intelligence platform that captures and analyzes user behavior across web and mobile apps. Key capabilities include session replay, heatmaps, funnels, AI agents for automated insights, and data activation for personalization. It targets product managers, data analysts, engineers, and support teams to identify friction points, improve user experience, and drive business outcomes. With a privacy-first design and compliance tools, it's used across industries like e-commerce, SaaS, and finance.

Analytics
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Added on
Sep 17, 2026
Session ReplayProduct AnalyticsHeatmapsAI AgentsGuides/SurveysMobile AnalyticsData Warehouse Integration
Product information

Everything worth knowing about Fullstory

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Session Replay
Replay individual user sessions to see exactly what they did, including tabbed browsing and session summary notes.
Product Analytics & Dashboards
Analyze user behavior with funnels, user segmentation, journey maps, retention analysis, and customizable dashboards.
Heatmaps & Click Maps
Visualize user engagement with scroll, click, and conversion heatmaps to identify areas of friction.
StoryAI Intelligence
Leverage AI agents to detect friction, uncover insights, and get answers about user behavior via natural language queries.
Guides and Surveys
Deploy in-product guides, tours, and contextual surveys (like NPS) to drive adoption and gather feedback.
Technical capabilities
Privacy-First Data Capture (Fullcapture)
Server-side processing of behavioral data in a single stream to exclude sensitive information by default without impacting site performance.
Real-Time Data Activation
Feed real-time behavioral signals into your data warehouse or personalization engines via webhooks and integrations.
Must watch videos
How Klarna uses Fullstory to make data come alive
2:41
Tutorial2:41
How Klarna uses Fullstory to make data come alive
Klarna serves 119 million active consumers across over a million merchants worldwide. By moving beyond flat, two-dimensional dashboards and leveraging Fullstory’s behavioral data, Klarna’s product managers, engineers, and fraud teams can see the exact context behind user actions—helping them ship features faster, protect against fraud, and build with true consumer empathy.
Fullstory for Customer Agents: Transform your Customer Experience
3:53
Tutorial3:53
Fullstory for Customer Agents: Transform your Customer Experience
Every support conversation starts the same way: "Hi, what can I help you with?" But by the time someone reaches out, they've already hit a wall and have to explain it all over again. Fullstory for Customer Agents closes that gap, streaming real-time behavioral context into the support stack so every agent, human or AI, already knows what happened before a word is typed. See it in action: an upgrade fails, the customer reaches out, and the agent opens already knowing what to fix. Learn more about Fullstory for Customer Agents: https://bit.ly/4wTl9PA
Insider Voices: Travel & Hospitality
6:34
Tutorial6:34
Insider Voices: Travel & Hospitality

Who uses it

Real use cases, no hype
E-commerce Checkout Optimization
Analyze and reduce cart abandonment with session replay and heatmaps.
Employee Workflow Analysis
Improve internal tool adoption and efficiency using workforce analytics.
Data Warehouse Integration
Enrich your data warehouse with behavioral data for 360° customer views.
Real-time Personalization
Personalize user experiences based on live behavioral signals.
Product Adoption Monitoring
Track feature usage and identify drop-off points in user journeys.
Support Ticket Context
Provide customer support with session replay context for faster resolutions.
Compliance and Privacy Management
Ensure GDPR/CCPA compliance with data masking and consent tools.
What's great
  • Powerful session replay for instant debugging.
  • Comprehensive behavioral analytics out of the box.
  • Easy setup with autocapture technology.
Technical strengths
  • Server-side processing ensures zero client performance impact.
  • Privacy-first design with automatic sensitive data exclusion.
  • Fullcapture delivers precise, comprehensive behavioral data.
Where it falls short
  • Costly for high-traffic sites or small budgets.
  • Steep learning curve for advanced features.
  • Data privacy risks if misconfigured.
Technical limitations
  • Cloud-only deployment limits on-premise options.
  • Heavy customization often requires extensive API work.
  • Potential data latency in large-scale implementations.
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
Yes, FullstoryFree offers 30,000 sessions per month with 12 months data retention for up to 10 users, no credit card required.

Traffic Insights

Monthly Visits

—

October 2026

Growth Rate

0%

vs last month

Dominance

0%

in Analytics

Top Country

—

Top Countries Breakdown

—

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Free
Free

Individuals & Small Teams

  • 30000 monthly sessions
  • 12 months analytics retention
  • Session Replay
  • basic analytics
  • debugging tools
  • up to 10 users.
View Full Plans & Pricing on Fullstory

Official pricing, checkout, and plan upgrades are handled directly on fullstory.com.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

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