Conductor

Master the enterprise AEO playbook to capture brand citations, protect organic visibility, and drive revenue across ChatGPT, Perplexity, and Google. Traditional search metrics are evolving as LLMs like ChatGPT, Claude, and Perplexity reshape how potential buyers discover enterprise brands. In this webinar, VP of Services Pat Rinehart and VP of Marketing Lindsay Boyajian Hagan reveal how enterprise marketing teams must adapt to answer engine optimization (AEO). Discover why brand authority is replacing domain authority, how to build a custom prompt index using real buyer personas, and how to eliminate AI slop in favor of expert human-in-the-loop workflows. Learn practical strategies for optimizing third-party ecosystem citations across YouTube, Reddit, and tier-one press to ensure your brand gets positively recommended by AI models. Timestamps: 00:00 Welcome and Enterprise AEO Playbook Overview 00:46 How AI Search Disruption Changes Web Traffic 02:29 Moving Beyond Blue Links to Infinite Prompt Variations 05:35 Optimizing Buyer Personas and Intent Across the Funnel 07:32 The Shift from Keyword Rankings to AI Citations 11:46 Building a Custom Prompt Index with Conductor Data 17:00 Evaluating Owned Content and Identifying Technical Gaps 20:18 Avoiding AI Slop with Human-In-The-Loop Creation 23:56 Building Brand Authority Across Social and Third-Party Sites 31:26 Navigating the Enterprise AEO Maturity Model Try Conductor for free: https://www.conductor.com/free-trial Level up your skills on the Conductor Academy: https://www.conductor.com/academy Follow us: LinkedIn: https://www.linkedin.com/company/conductor-inc/ X: https://twitter.com/conductor/ Our website: https://www.conductor.com/ Conductor is a leading Website Optimization & Intelligence platform that helps brands get found in AI and traditional search, generate content that converts, and safeguard performance with 24/7 website monitoring.

Microsoft 365 Copilot is where enterprise teams get work done, but its answers are only as reliable as the data behind them. Conductor for Copilot changes that. Conductor for Copilot brings verified AEO and SEO intelligence directly into Microsoft 365 Copilot. Ask about AI mentions, citations, brand sentiment, competitive market share, keyword rankings, and traditional search performance, then get grounded answers from Conductor in the flow of work. Give content, product, PR, and leadership one secure source of truth, so every team can understand search performance, spot opportunities, and act with confidence. Conductor is the leading enterprise AEO platform that helps brands get found in AI and traditional search, generate content that converts, and safeguard performance with 24/7 website monitoring. Our channel is dedicated to sharing the latest AEO & SEO tips, digital marketing strategies, content optimization best practices, platform tutorials, & more. Try Conductor for free: https://www.conductor.com/free-trial Level up your skills on the Conductor Academy: https://www.conductor.com/academy Connect with us on https://www.linkedin.com/company/conductor-inc-/