Cal.com

TikTok: braden.schroeder7 Instagram: braden.schroeder17 Business Inquiries - bmschroeder7@gmail.com Hi I'm Braden, I have created this channel to build a community of like minded individuals that want to continue to push themselves and grow mentally and physically everyday. If you enjoy my content it would go a long way if you hit the like button and maybe even consider subscribing. Thank you! Music:

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Create mobile apps by chatting with AI: Get 20% off your first month https://rork.com/?ref=SUPERWALL Private dinners for $100k/mo app founders: https://75v4gfh4e3l.typeform.com/to/CgZbJWb6 Spy on outlier TikToks that went viral promoting apps: https://spytok.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Hosted & produced by Joseph Choi: https://twitter.com/JosephKChoi Interviewee Twitter: https://twitter.com/ Timestamps: 0:00 Fixing Chairs to 60 Million: The Cal AI Story 9:35 The Minimum View Clause: Negotiating Against Creator Egos 12:19 Why Our CPMs Got Cheaper: Saturation and the Seven Touch Rule 17:28 Niches That Converted: Gym Bros, Moms, and Mukbangs 20:44 The 15 Second Rule: Why Seamless Beats Ads 34:35 Two Thousand Emails a Day: Inside the Outreach Machine You have watched an app take over your feed and assumed it was luck, one video that happened to pop. The truth is far more boring and far more brutal, and almost nobody who has actually done it will say it out loud. I spent two years building the influencer machine behind Cal AI, taking it from about 20 creators to more than 200 posting at once while the app peaked at 60 million dollars a year, and here I pull back the curtain on exactly how it ran. I show you the golden moment we built every deal around, why our best converting videos barely mentioned the app, and the 15 second rule behind every post. I break down the minimum view clause that let creators set our own floor, the CPM math that made us more profitable as the niche saturated, the niches that printed, and why recipe and mukbang content never converted. Then I cover the outreach machine, 25 assistants sending 2,000 emails a day, 220,000 creators contacted to sign roughly 2,000 of them, the referral bonuses that got us past agents, and where I would put my money now.