Do I need to pay more for AI features like Global Agent?

No. Core AI capabilities, including the Global Agent and MCP integration, are included in every plan, even Free.

How does Amplitude handle data privacy and security?

Amplitude offers data masking, EU data centers, RBAC, and advanced data governance tools. Enterprise plans include SSO, SCIM, and data access controls.

Can Amplitude track both web and mobile apps?

Yes. Amplitude provides SDKs for all major platforms (iOS, Android, React Native, Flutter, JavaScript, etc.) from a single codebase.

How does the Amplitude MCP server work with AI editors?

It exposes Amplitude's data and tools as an MCP (Model Context Protocol) endpoint. AI assistants like Claude or Cursor can call Amplitude functions (e.g., query events, fetch cohorts) directly in your IDE.

What is the limit on experiments in the Growth plan?

Growth includes 2 active experiments each for Feature Experiment and Web Experiment by default. Additional experiments can be purchased as add-ons.

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Amplitude

Amplitude is a comprehensive product analytics and digital optimization platform. It combines behavioral analytics, session replay, feature experimentation, and AI-powered insights into a single system to help teams understand user behavior, run A/B tests, and measure the impact of product changes. Its core strength lies in its ability to connect product usage data directly to business outcomes like retention, conversion, and revenue. Key capabilities include product and web analytics, session replay with heatmaps, A/B testing and feature flagging, and AI agents that can answer natural language questions about your data and suggest optimizations. It offers an MCP (Model Context Protocol) server for integrating with AI coding tools and a dedicated Agent Analytics product for teams building AI agents. Target users are product managers, growth engineers, data analysts, and marketing teams in startups and enterprises who need to make data-driven decisions to improve product engagement an

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Sep 21, 2026

Product AnalyticsSession ReplayFeature ExperimentationGuides & SurveysAI AgentsAgent AnalyticsWeb ExperimentationHeatmapsData Governance

Product information

Everything worth knowing about Amplitude

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Product Analytics

Analyze user behavior with event segmentation, funnels, retention charts, and cohort analysis to understand product usage.

Session Replay

Watch real user sessions with full event and network context to see exactly what users experience and where they get stuck.

Feature Experimentation

Ship with confidence using feature flags and A/B/n testing to test variants, target segments, and measure causal lift.

Guides and Surveys

Create in-product guides, surveys, and tooltips to onboard, engage, and gather feedback from users at specific moments.

AI Agents and Global Chat

Ask questions in plain language. Amplitude's AI agents analyze all your data to surface insights, predict outcomes, and suggest optimizations.

Technical capabilities

Data Governance and Taxonomy

Define and validate your event taxonomy on ingest. Create tracking plans, enable autocapture, and ensure data quality and consistency.

Amplitude MCP Server

Prompt Amplitude insights directly from AI coding tools like Claude, Cursor, or GitHub Copilot using the Model Context Protocol.

Must watch videos

Who uses it

Real use cases, no hype

Product-Led Growth

Track user activation, onboarding funnels, and feature adoption to find and fix what's blocking growth.

A/B Testing & Experimentation

Run server-side feature flags or visual web experiments to validate changes before full rollout.

User Behavior Analysis

Build funnels, cohort retention, and behavioral segmentation to understand 'why' users drop off.

Session Replay & Debugging

Watch real user sessions with event context to pinpoint UX issues and bugs.

AI-Powered Insights

Use natural language queries and automated agents to surface trends and anomalies across your data.

Marketing Campaign Optimization

Analyze acquisition channels and campaign performance to maximize ROI and conversion.

Agent & AI Product Analytics

Measure performance, adoption, and ROI of your own AI agent experiences and LLM-powered features.

What's great

Generous free tier with 2M events/month forever
Full platform (AI, analytics, experimentation, replays) included on all plans
Unlimited seats across all plans

Technical strengths

Integrated AI agents for automated analysis and optimization
MCP server for direct AI editor integration (Claude, Cursor, etc.)
Advanced feature flagging with multi-armed bandits and mutual exclusion groups
Built-in user identity resolution and real-time event streaming

Where it falls short

Free tier has limited experiments, guides, and session replays
Key features like heatmaps and advanced alerts are paywalled in Plus
SSO and project-level permissions require Growth/Enterprise plans

Technical limitations

Pricing becomes opaque (custom) for high event volume or advanced features
Advanced features like stratified sampling and holdout groups are add-ons
Session Replay retention is limited to 1 month on all plans without add-on

For technical folks

The deep-dive specs

FAQ

Includes technical Q&A

Free gives you the full platform with a hard 2M event cap. Plus starts at $0 for your first 2M events, then charges per event for volume up to 70M, unlocking custom events, cohorts, heatmaps, and longer data retention.