Ahrefs

Ahrefs

Ahrefs is a comprehensive SEO and marketing intelligence platform built on one of the world's largest web crawlers. It provides a suite of tools for competitive analysis, keyword research, rank tracking, backlink analysis, content marketing, and website auditing. The platform also integrates AI features like Brand Radar for tracking visibility in LLMs and an AI Content Helper for optimization. Targeted at SEO professionals, digital marketers, content creators, and agencies, it offers actionable data to improve organic search rankings, monitor competitors, and measure web presence. The ecosystem includes specialized tools for local SEO, social media management, and enterprise-level reporting.

Marketing
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Added on
Sep 17, 2026
SEO PlatformAI Search TrackingCompetitive AnalysisKeyword ResearchSite AuditBacklink IndexWeb AnalyticsAPI Access
Product information

Everything worth knowing about Ahrefs

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Site Explorer
Study competitors' websites, backlink profiles, and organic traffic estimates.
Keywords Explorer
Discover what customers are searching for with keyword ideas, search volume, and difficulty scores.
Site Audit
Monitor website health, detect technical SEO issues, and track crawlability.
Rank Tracker
Monitor your search engine rankings across multiple locations and devices.
Brand Radar
Track brand mentions, citations, and sentiment across AI chatbots and search.
Technical capabilities
API & MCP Access
Programmatic access to Ahrefs data and tools via REST API and Model Context Protocol integration.
Must watch videos
How I Built a $1M+ SEO Agency With No Sales Team
15:59
Tutorial15:59
How I Built a $1M+ SEO Agency With No Sales Team
He built a $1M+ SEO agency without a sales team, see the exact playbook Steve Toth used and what he's planning next. Additional Resources: ► https://www.youtube.com/watch?v=uza9GX0E2mw ► https://www.youtube.com/watch?v=J0lLvVYahNY ► https://www.youtube.com/watch?v=YHqtNdbAkfY This video is a behind the scenes case study of how Steve Toth went from copywriter to FreshBooks SEO manager to building Notebook Agency into a seven figure SEO business fast, all by sharing his work in public and sticking to simple, repeatable systems. You will see how he spotted a 300,000 search keyword, built 110 supporting pages, and turned that initiative into $50,000 per week in traffic value, then used one casual LinkedIn post to land inbound clients without a traditional sales process. It covers his transition from side gigs to going full time, why he banked a runway before quitting, how he priced his retainers at 5K then 10K a month, and how a single consultation with a crypto project reframed his value. Steve breaks down the principles that actually scaled his pipeline, from cataloging tactics in Evernote to launching the SEO Notebook newsletter, applying The Go Giver mindset to share at scale, and setting a ridiculous hourly rate so he could delegate everything below it. You will also hear the real numbers behind projects like BrainStation and an online signature launch that hit number one for another 300,000 search keyword, plus how he navigated the March 2020 lockdown, rebuilt momentum, and grew Notebook Agency to 25 people with 99 percent of leads coming inbound. We dig into AI search realities, zero click SERPs, and what it means to influence decisions in a world where TOFU traffic is not the goal, so you can adapt your own SEO strategy for 2025 and beyond. If you are building an SEO agency, freelancing, or just trying to get your first clients from LinkedIn, this is the practical blueprint, not theory. Watch now to learn the moves that compound, the mistakes to avoid, and the habits that quietly build a million dollar SEO business.
I Let AI Do These 6 Marketing Jobs
12:19
Tutorial12:19
I Let AI Do These 6 Marketing Jobs
Curious to see what Letaido can do for your workflow? Try it for yourself here: https://letaido.com Here are 6 things I no longer do in marketing because AI replaced them, including the one that'll make writers mad and the one that's worth millions, so watch this before you waste another week doing it the hard way. Additional Resources: ► https://www.youtube.com/watch?v=uza9GX0E2mw ► https://www.youtube.com/watch?v=3n-24cTaE0Y ► https://www.youtube.com/watch?v=YHqtNdbAkfY In this video, I walk through the exact 6 tasks I stopped doing because AI simply does them better. It starts with the one I swore AI could never replace - keyword research. I show the agent I built in Letaido that uses Claude Opus for judgment and Ahrefs data for scale. From a single seed, it expands to thousands of ideas, analyzes SERPs for intent, vets difficulty against your site, clusters topics, filters out irrelevant queries, and assembles a clean, vetted report you can act on. Think less time filtering doordash driver from golf driver, more time executing what actually moves the needle. Then we get into the part that triggers writers. I do not write first drafts anymore. I voice chat rough ideas, angles, and stories, then let AI structure it into outlines and transitions that sound like me because I trained the project with my best practices, old scripts, and a style guide. I still edit like crazy, and every edit goes back into the system so the next draft gets closer to my voice. From there, I show how I killed my competitor-monitoring ritual with an AI app in Letaido that pulls all new posts from organic competitors into one inbox, surfaces only what is actually new, enriches it with Ahrefs SEO metrics, and maps it to my closest pages so I can triage real gaps in minutes. You will also see how the same agent builds content briefs that do the heavy lifting most teams skip. It crawls the live SERP, reads the top-ranking pages, identifies what to cover and what to avoid, then spits out structural recommendations, entities, FAQs for AI search, and internal linking suggestions from related clusters. Next up is the outreach system that starts with a quick interview in Slack, vets domains against strict criteria, finds contacts, and drops personalized drafts straight into Gmail. It works for links, partnerships, and sales because the judgment moves upstream into the interview, then scales downstream. Finally, I share the one use case that did not save time, it gave me a new skill. I use a thumbnail generator I built in Letaido and iterate in Gemini to turn napkin ideas into on-brand YouTube thumbnails my designer can actually run with. If you are still grinding through labor that AI can do better, you are falling behind. Watch now to see how I built these agents, how I use them daily, and how you can copy the exact approach before your competitors do.
The Greatest Google SEO Recovery of All Time?
16:59
Tutorial16:59
The Greatest Google SEO Recovery of All Time?
This might be the greatest SEO recovery you will ever see, a site that dropped over 90 percent after Google's helpful content update then roared back to double its peak, so watch now before you make your next SEO move. Additional Resources: ► https://www.youtube.com/watch?v=J0lLvVYahNY ► https://www.youtube.com/watch?v=Sk8MAbD39Qw ► https://www.youtube.com/watch?v=uza9GX0E2mw I sat down with Jake from That Fit Friend to unpack how a fitness affiliate site went from near zero to one of the strongest comebacks in recent memory. We dig into the overlooked details that changed everything, starting with ruthless focus on user experience. Think clear navigation, fast access to the meat and potatoes above the fold, concise pros and cons, real sizing and fit data, brand visuals that actually help you skim, and visual proof of testing that builds trust. Optionality was a game changer too, with native shopping pages that simplify choices and remove friction for people who just want the right shoe. But this turnaround was bigger than UX tweaks. Jake traded short term ad dollars for long term trust, diversified beyond Google, and started building a brand that is hard to replicate. That includes pop-up shops, e-commerce, and the launch of his own training shoe, the Forged and Tested Catalyst, paired with a grow slow, quality first mindset. Inside, I share five tips to push his momentum further, and Jake reveals three core strategies that powered his rebound, from brand led content to authority building that aligns with E-E-A-T. We also explore how to amplify demand using Ahrefs data and AI insights using Letaido, then turn that into action. Own the personal brand, promote your product where you already get clicks, create vs pages that position your product against every top competitor, integrate authentically with communities like Reddit, and get cited on pages AI Overviews already pull from. If you care about SEO recovery, brand building, and sustainable revenue, this walk through shows the exact moves that turned a collapse into compounding growth. If you are still chasing traffic instead of building a brand, this is your wake-up call. Watch now to see the plays behind this recovery and how to apply them before your competitors do.

Who uses it

Real use cases, no hype
Competitive Intelligence
Analyze competitor backlink profiles, organic traffic, and content strategy to find gaps and opportunities.
Technical SEO Auditing
Continuously monitor site health, fix crawl errors, and optimize Core Web Vitals at scale.
AI Search Visibility (AEO)
Track brand mentions, citations, and sentiment across AI chatbots and optimize for AI answers.
Content Marketing Strategy
Discover high-intent keywords, analyze search intent, and create content that ranks in search and AI.
Local SEO Management
Monitor and optimize Google Business Profiles at scale for multiple locations.
Enterprise Reporting & Analytics
Aggregate data from Search Console, web analytics, and Ahrefs into custom reports for stakeholders.
PPC & Paid Search Analysis
Reverse-engineer competitor ad strategies, discover high-intent keywords, and benchmark performance.
What's great
  • Best-in-class backlink analysis and competitive research tools.
  • Advanced AI features (Brand Radar, AI Content Helper) for modern SEO.
  • Comprehensive site auditing and technical SEO capabilities.
  • Robust reporting and dashboarding (Portfolios, Report Builder).
Technical strengths
  • Massive, fresh web index (170T+ pages) and keyword database (41.9B keywords).
  • Powerful API and MCP Server access for automation.
  • Unmatched depth of historical data (up to 5+ years on paid plans).
Where it falls short
  • Steeper learning curve for beginners; interface can be overwhelming.
  • Higher price point than many competitors, especially for full features.
  • Credit-based system for some features requires monitoring usage.
  • Add-ons (Content Kit, Project Boosts) can increase total cost significantly.
Technical limitations
  • Advanced features like Looker integration and HTTP auth are Enterprise-tier only.
  • Crawler-dependent data; may miss some dynamic or JavaScript-heavy content.
For technical folks

The deep-dive specs

FAQ

Includes technical Q&A
Ahrefs uses its own proprietary crawler (the second most active after Google's) and a massive, fresh web index (170T+ pages). This provides raw, first-hand data on backlinks, keywords, and site structure, rather than relying on third-party estimates.

Traffic Insights

Monthly Visits

—

October 2026

Growth Rate

0%

vs last month

Dominance

0%

in Marketing

Top Country

—

Top Countries Breakdown

—

Growth Trend

Stable

Traffic has remained stable.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Starter
$29/mo

Individuals

  • Basic competitor research and keyword data for personal projects.
Lite
$129/mo

Small Businesses

  • 5 projects
  • 6 months historical data
  • 750 tracked keywords
  • 5 tracked AI prompts
  • 100000 crawl credits
  • 1 user included (add 2 more at $40/mo each).
Standard
Most picked
$249/mo

Freelance SEOs

  • 20 projects
  • 2 years historical data
  • 2000 tracked keywords
  • 10 tracked AI prompts
  • 500000 crawl credits
Advanced
$449/mo

In-house Teams

  • 50 projects
  • 5 years historical data
  • 5000 tracked keywords
  • 20 tracked AI prompts
  • 1
  • 500
Enterprise
$1/mo

Enterprise

  • All Advanced features
  • uncapped API access
  • custom API endpoints
  • SSO & enterprise-grade security
  • access management & audit log
  • unlimited historical data
  • personalized higher limits.
View Full Plans & Pricing on Ahrefs

Official pricing, checkout, and plan upgrades are handled directly on ahrefs.com.

Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

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